In a paradigm shift in the glitzy world of Bollywood, actors are expanding their horizons beyond the silver screen, venturing into the realms of entrepreneurship, philanthropy and social impact. This transformation is not merely a passing trend; it reflects a profound evolution in the way these stars perceive and wield their influence.
Entrepreneurial Resilience
Actress Sunny Leone launched ‘Star Struck’, a cosmetic brand dedicated to empowering individuals by providing them with the tools to enhance their natural beauty. She shares, “In entrepreneurship, uncertainty is the main challenge — your business might not meet expectations, and ventures may not unfold as planned. Be it in business or entertainment, it’s a roller coaster ride. The journey has been tough, but every endeavour has brought success, and we take pride in our accomplishments.”
Philanthropy in Action
Ajay Devgn, known as the ‘Mass Maharaja of Bollywood’, has taken his influence beyond the film set to create meaningful impact through his ‘NY Foundation’. Accompanied by his son Yug Devgan and nephew Aaman Devgan, he has been actively involved in promoting education for all and extending support to the underprivileged as well as senior citizens. The NY Foundation’s recent focus on providing school supplies, hearing aids and food to over 2,000 underprivileged children exemplify the actor’s commitment to social causes. In Devgn’s own words, “We plan to onboard 10 lakh users by the end of next year.” This ambitious goal reflects the actor’s dedication to scaling up the impact of NY Foundation, in keeping with a vision that extends far beyond the glitz of Bollywood.
Creativity Beyond the Spotlight
Actor Sonu Sood is another sterling example of diversification beyond the celluloid world. “I’ve invested in startups, I’ve made some companies, I do a lot of things. I think it’s important to explore your creativity rather than just restricting yourself to one zone of acting,” he says. Such ventures not only contribute to personal growth but also enhance the actor’s craft by bringing real-life experiences into performances. Sood advocates for a broader perspective, acknowledging that “there’s a world which is larger, bigger than the field of light camera, action.”
From Artistry to Entrepreneurship
Shefali Shah, a versatile artiste with a love for painting and cooking, successfully entered the hospitality industry in 2021. ‘Jalsa’ in Ahmedabad started as a side business but has grown into a thriving venture, highlighting the actor’s ability to transport creativity from acting into the culinary realm.
Investing in Innovation
Alia Bhatt not only captivates audiences with her acting but also demonstrates keen interest in business innovation. Her investment in an IIT Kanpur-based company, focusing on circular economy, underscores her commitment to sustainability. Founded by Ankit Agarwal, the company transforms floral waste into charcoal-free incense products and other wellness items. Alia’s endorsement reinforces her support for sustainable practices.
A Visionary Entrepreneur
Katrina Kaif ventured into visionary entrepreneurship with ‘Kay Beauty’, solidifying her standing as a business maven. Reflecting on her role as a woman entrepreneur, Kaif shares, “No amount of advertising can substitute the fact that the consumer and our audiences can see the truth.” This authenticity has been a cornerstone of her success, resonating with consumers who appreciate genuine connections beyond the glossy façade.
Empowering Aspiring Artistes
Rakul Preet Singh and her brother Aman Preet Singh stepped into the world of technology and entertainment with ‘StarringYou’, a Linkedin-like app serving as a recruitment platform for film aspirants. Rakul Preet says, “We should have the database of talent. That’s where the journey began. My parents let me pursue my dreams. And we thought about how we could bridge that gap for others.” The platform’s collaboration with production houses and casting agencies enhances its potential to reshape talent recruitment in the film industry.
A Unique Culinary Venture
Malaika Arora ventured into entrepreneurship with ‘Nude Bowls’, a delivery-only food service that emerged from an idea during the pandemic. In a media interaction, she revealed her long-standing affinity for food, drawing on fond memories of her mother’s kitchen. With the stress on nutritious, undisguised and delicious eats, Malaika’s hands-on approach — from menu planning to organic packaging — establishes her as a dynamic figure in the emerging world of celebrity-backed businesses.
