106th Day Of Lockdown

Maharashtra2171211185589250 Tamil Nadu118594711161636 Delhi102831742173165 Gujarat37636267441978 Uttar Pradesh2996819627313 Telangana2761216287313 Karnataka2681511100417 West Bengal2383715790804 Rajasthan2140416575472 Andhra Pradesh211979745252 Haryana1799913645279 Madhya Pradesh1562711768622 Bihar12525933898 Assam12523833016 Odisha10097670354 Jammu and Kashmir89315399143 Punjab67494554175 Kerala5895345228 Chhatisgarh3415272814 Uttarakhand3230262143 Jharkhand3018210422 Goa190311568 Tripura171612481 Manipur14307710 Himachal Pradesh107876410 Puducherry104351714 Nagaland6443030 Chandigarh4924017 Arunachal Pradesh270922 Mizoram1971390 Sikkim125650 Meghalaya94432

Shopping for safety

DECCAN CHRONICLE. | GOKUL MG
Published Jul 1, 2020, 12:00 am IST
Updated Jul 1, 2020, 12:00 am IST
These stores and the fact that they are being patronised are an indication of the shape of things to come
Representational image (PTI)
 Representational image (PTI)

Protective personal gear to combat the pandemic has become a non-negotiable part of our attire. Why not jazz it up a bit? And if it carries a designer label, putting you among the fashionistas, so much the better!

For a week, a photograph of shop named ‘Covid-19 Essentials’ in Florida, USA, was doing the rounds on social media and many people commented on what they felt was opportunism in the face of global distress.

 

On the other hand, many others supported the idea of an exclusive store for essential supplies to combat the pandemic. The shop in a mall attracted a good number of footfalls too.

Nearer home, in the much smaller city of Kochi in Kerala, a store was opened recently, dedicated to masks and other safety gear needed during the lockdown.

These stores and the fact that they are being patronised are an indication of the shape of things to come.

Companies are repurposing their production lines to join the fight against Covid-19. Luxury brands like Prada, Luis Vuitton and Gucci have come up with designer masks, for instance.  

Madhurima Balsingh, director, Golden Homes Pvt. Ltd., says, “I feel we need to come to terms with the fact that this virus is here to stay and we have to deal with it in the best possible way. The big fashion houses are doing what they do best  outfitting us. I disagree that they are making a business out of Covid-19 and cashing in on sentiment. They are helping us deal with the situation in the way they can, just like the medical fraternity is trying to find medicines to cure or contain the virus.”  

Both high-end brands and small companies are growing their businesses on the back of the pandemic. Though one may talk about capitalising a catastrophe, such initiatives also have the advantage of spreading awareness.

“When helmets were made compulsory in the country, many companies started producing them. At the end of the day, safety is all that matters. The luxury brands are not forcing anyone to buy their products. They are just giving us the option of buying their goods. You can go for cheaper versions if you wish to,” says Aswanth a safety mask retailer.

Farah Agarwal, interior designer and founder of Chestnut Storeys, feels it makes sense for luxury brands to enter the business of producing pandemic essentials.

“I cannot see anything wrong in it. The situation is alarming and we need to be very cautious, so it is the need of the hour to use these safety gears. And if a luxury brand comes up with a well-designed mask or gown, they are actually promoting the idea that we need to take care of ourselves,” she says.

So, stock up on Covid-19 essentials, stay safe!

...




ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT