In an attempt to sustain the age-old tradition of rug weaving, RugWeave has launched Project Haath, an initiative to rehabilitate the Indian weaving community by bringing artisans closer to their patrons. The vision of this social enterprise is ‘to live, to breathe and to nurture the art of rug weaving in every possible way’.
Alarmed by the rapid decline of weavers in Kashmir that threatens the very existence of rug weaving in the future, S.M. Tariq (CEO of RugWeave) will be showcasing the works of 650 artisans at a three-day exhibition at Navrathan’s Antique Art, where patrons can interact directly with the weavers, who in turn, can get the best possible price for their works. Master weaver Mohammed Yousuf Kumar will also demonstrate the art live and in-store.
Project Haath is looking to expand across India, to give a hand to struggling craftsmen who are still engaged in this tradition.
