Lifestyle Culture and Society 08 Mar 2019 Bloggers breaking th ...

Bloggers breaking the stereotype on social media

Published Mar 8, 2019, 5:09 pm IST
Updated Mar 8, 2019, 5:34 pm IST
Women influencers use social media as a powerful means of self-expression.
Stories of their strength and freedom and pass on the baton. (Photo: Representational/Pixabay)
 Stories of their strength and freedom and pass on the baton. (Photo: Representational/Pixabay)

Mumbai: The domain of social media has witnessed paradigm shifts over the years. Various people are using it as a platform to showcase their talent to the world. On International Women’s Day, bloggers Aishwarya Sharma and Indu Srimal exclusively share with Deccan Chronicle how they are using social media as a platform to express themselves and bring about a positive change in the society for others to follow.

Aishwarya Sharma: Fashionist (Fashion + Activist) from Delhi embarked on this journey in 2016, when she realised that fashion blogging is still a cliché in our society and constrained to presentation of dresses, brands and monopolies of e-commerce brands.


Realising the reach and impact of fashion, being an activist and a blogger at the same time she started to feel that it is high time women break through the stereotypes of bloggers being a mannequin.

She finally initiated to take fashion and it's impact on a whole new level and 'Figuramoda' took birth. She was fascinated by everything fashionable around her and soon understood that fashion as a medium had a greater purpose to serve.

On the other hand, for Indu Srimal (Kolkata) she loves to express herself and was always in search of trying out new things and that is how she started blogging. The best part is it opens up vast networking options as it is a great way of meeting new people locally and globally. It also helps her show her creative side to the world.

Aishwarya through her blog, would like to create awareness among the masses that fashion and fashion bloggers are not just limited to showcasing brands, but are a part of the change that we care to look over. And she would like all of them to be the part of a change that she has initiated at her level.

She wants them to share the stories of their strength and freedom and pass on the baton. She wants them to carry on with the chain that she holds an end to and want them to believe that the change is inevitable.

Her first tryst with ‘fashion for purpose’ was when she learnt that there exists a whole set of rules for every girl on how they should look and what they should eat to look more beautiful.

However, Aishwarya always believed that there is always more to a person than their outer appearances and that fashion industry on the whole is meant to do the right thing as they are the future forwards.

Indu feels that women are judged very often in India regardless of there attributes, be it a social movement or fashion sense. There is always a sense of prevailing insecurities and those affect their freedom to express them.