Lifestyle Books and Art 21 Jun 2017 The changing dynamic ...

The changing dynamics of advertising!

DECCAN CHRONICLE.
Published Jun 21, 2017, 12:12 am IST
Updated Jun 21, 2017, 12:12 am IST
Speaking at the book launch in the city on Monday, he revealed the reason why he titled the book so.
Guests at the book launch event of Ambi Parameswaran’s latest release Nawabs, Nudes, Noodles: India through 50 Years of Advertising.
 Guests at the book launch event of Ambi Parameswaran’s latest release Nawabs, Nudes, Noodles: India through 50 Years of Advertising.

M.G. Parameswaran (aka Ambi Parameswaran), former Executive Director and CEO of Draftfcb-Ulka Group, in his latest book Nawabs, Nudes, Noodles: India through 50 Years of Advertising, looks at how advertising has evolved, reflecting the country’s culture, politics and economy in the last fifty years. He had examined over a hundred ads to study the change in the Indian consumer over the years, and how advertising and society have shaped each other.

Speaking at the book launch in the city on Monday, he revealed the reason why he titled the book so.

 

“The word Nawabs recounts my association with Hyderabad, the word Nudes recalls my fondness over a famous brand’s commercial and the word Noodles depicts how brands have changed food marketing over the years.”

The ad veteran added that although he had his share of challenges (with brands not giving permissions to replicate the images), the book has been a memorable journey. During his speech, Ambi also covered the ads that captured the imagination of the entire country, over the years.

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