Lifestyle Books and Art 09 Jun 2016 Amul always has a wa ...

Amul always has a way with words. Here's their take on Udta Punjab controversy

PTI
Published Jun 9, 2016, 4:51 pm IST
Updated Jun 9, 2016, 5:28 pm IST
"#Amul Topical: Film on drug menace runs into controversy," Amul's twitter page reads.
"Udta Punjab", co-produced by Phantom Films and Balaji Motion Pictures, is scheduled to hit theatres on June 17.
 "Udta Punjab", co-produced by Phantom Films and Balaji Motion Pictures, is scheduled to hit theatres on June 17.

Mumbai:  "Udta Punjab" censorship row has earned CBFC chief Pahlaj Nihalani the monikar of "Ladta Pahlaj" in the latest ad of Amul Co-operative Ltd, which is known for its funny takes on topical issues.

The recent commercial from the Indian dairy brand features caricatures based on the film's characters rockstar Tommy Singh (Shahid Kapoor), doctor (Kareena Kapoor Khan), cop (Diljit Dosanjh) and hockey enthusiast (Alia Bhatt) as Amul girl with a pair of scissors moving towards them.

 

The scissors symbolise the multiple cuts that the Central Board of Film Certification (CBFC) has demanded from the Abhishek Chaubey directorial.

"#Amul Topical: Film on drug menace runs into controversy," Amul's twitter page reads.

"Udta Punjab", co-produced by Phantom Films and Balaji Motion Pictures, is scheduled to hit theatres on June 17.

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