In Focus 31 Mar 2021 365 days to handcraf ...

365 days to handcraft a sustainable luxury Pashmina at Pashmina.com

SPOTLIGHT
Published Mar 31, 2021, 8:25 pm IST
Updated Mar 31, 2021, 8:25 pm IST
Even when the world is engulfed by haute couture and bespoke fashion trends, Varun remains a rhapsodic patron of Pashmina art
The royal art of Pashmina has its roots in the picturesque valleys of Kashmir.
 The royal art of Pashmina has its roots in the picturesque valleys of Kashmir.

Pashmina is considered the finest craftsmanship in the world that has fascinated the Royals, Nobles, and people across the globe by its magical and traditional grace. Perhaps this was the reason Pashmina.com came forward to revive this dying art and showcase the exquisiteness and regal demeanour of this centuries old art to the world.

Pashmina is the timeless luxury that has evolved as the symbol of elegance and class. It has taken centuries of experimentation and refinement to raise this traditional practice of shawl making from being a necessity to unique textile art. The past few decades have witnessed such a spurt of interest in this royal art, that the market has been flooded with fake or machine-made Pashminas by the high-end fashion brands.

 

The royal art of Pashmina has its roots in the picturesque valleys of Kashmir and maintaining its pristine beauty is paramount for Pashmina.com. “We believe in the adage ‘less is more’. So we propagate sustainable luxury through all our offerings that are painstakingly handcrafted and hand embroidered by the gifted artisans of Kashmir”, says Varun Kumar, founder of Pashmina.com. Even when the world is engulfed by haute couture and bespoke fashion trends, Varun remains a rhapsodic patron of Pashmina art.

The exquisite handcrafted Pashminas are fashioned by a lengthy and laborious process done exclusively by the Kashmiri Artisans, who transform the Cashmere wool from the Himalayan goats into feathery light and unusually warm wraps. It is for the love of this majestic art, Pashmina.com has made its motto to celebrate timeless elegance in an ethical fashion.

 

At a time when the art of hand-weaving and hand-embroidery is on the verge of dying, it is an attempt by Pashmina.com to empower communities involved in the Pashmina-making by giving back 5% of their proceeds to the overall welfare of the society. This program especially focuses on empowering children and women of the artisan families who do not have any other source of income.

Come, be a part of this movement and help artisans flourish!

 

Disclaimer: No Deccan Chronicle journalist was involved in creating this content. The group also takes no responsibility for this content.

 

 

...




ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT