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In Focus 22 May 2020 Twenty Beauty: A gam ...

Twenty Beauty: A game changer in the face of beauty industry

SPOTLIGHT
Published May 22, 2020, 5:13 pm IST
Updated May 22, 2020, 5:13 pm IST
The brand is expanding retail into vending machines being India's first in the era of e-commerce
There will be no denial that the roots of the brand will be empathized by the beauty audience and leave an impeccable mark
 There will be no denial that the roots of the brand will be empathized by the beauty audience and leave an impeccable mark

The beauty industry has flourished with vivid choices, yet not a lot of brands have been able to sustain due to standard product portfolios. A Market expert revealed, "the demand of many brands plunged due to the addition of unsafe and non-regulatory ingredients to enhance commercial value". Can there be a brand found that offers both skin goodness and effective coverage together?

Yes, the new market entrant, TWENTY BEAUTY has distinguishingly epitomized perfectly by launching an extensive makeup range of medium-high coverage with good active ingredients such as titanium dioxide and fruit extracts. Not only has it an impressive product line, but also the company has reached its milestone as to how their product is placed in the market. They are expanding retail into vending machines being India's first in the era of e-commerce. Although it can seem to be bizarre, it can sway the blues of the saturated beauty industry by alluring conceptions.

 

When asked about the foundation of the brand, co-founder of TWENTY BEAUTY Santhoshi asserted that “ My sister Jyotsna and I brought our dream of creating a GEN-Z cosmetic brand into a reality. Twenty is a universal number of power and wisdom. We always knew we wanted to do something phenomenal in our twenties. Hence, the name and in the year 2020. Besides, we witnessed the very extremes of the product either being too greasy, pigmented, or another way around. At that juncture, It was certainly difficult to quest a nourishing yet effective makeup to enhance features. We decided to curate the makeup line with the dynamic formulation as far as the nourishment and pigment ingredients are concerned “.  

There will be no denial that the roots of the brand will be empathized by the beauty audience and leave an impeccable mark in the history of the beauty industry.

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