“Marketers need to build digital relationships and reputation before closing a sale.” –Chris Brogan
When we think of marketing, a clear picture of news/print media or television appears. Even today, the common notion that has managed to sink in is the comprehension of advertisement as the only marketing medium. Digital Marketing is transforming businesses by highlighting them globally, giving them the correct audience, and helping them generate ample revenue. One such avid digital marketer is the personality in highlight today: Nanda Tiwari. Her digital marketing company, NanzVision, is helping businesses become mindful of their audience and generate a sustainable profit out of them.
Nanda Tiwari has a long history of designing and implementing successful digital marketing campaigns for a decade before launching her independent venture. She started NanzVision to connect with businesses on a granular level and aid them in generating ROI through marketing. She expresses her thoughts about digital marketing. She says, "Implementing marketing without knowing or targeting the right audience is like firing blindfolded and unguided. Traditional marketing channels are expensive and are not as effective as we think. A newspaper can have millions of readers, but only a handful of individuals are the right fit for a product or service. In digital marketing, it is quite the opposite. We can narrow down the search to find the target audience and then implement marketing strategies on a specific group. It is much better than exhausting all your funds on a rudimentary advertising platform such as cable TV."
NanzVision’s aim supersedes the common notion of the business. She wants to empower small businesses to hold their ground and surface as reliable brands with valuable products. She believes in conducting a thorough competitor analysis and then embarking on a strategy. Nanda Tiwari also believes in social contribution and organizes awareness drives about mental wellness and women empowerment. Her efforts are slowly gaining recognition among the entrepreneurial community. She is a role model for those budding entrepreneurs that strive to build a brand of their own but lack the motivation.
Disclaimer: No Deccan Chronicle journalist was involved in creating this content. The group also takes no responsibility for this content....