The extensive precariousness among investors, end-user hysteria and the disarray of the supply chain caused due to the unfurling of the Corona Virus Disease – 2019 dubbed as COVID-19 around the world has turned out to be catastrophic in more ways than one. The certitude that very few or meagre members of the professional community especially the start-ups have survived the pandemic still remain a conveniently overlooked one. Almost 31 percent of the Indian start-ups resorted to layoffs as a measure to tackle the economic crises they are facing. As a consequence, a glimpse into the business ecosystem of India would provide an idea that it is experiencing a devastating impact due to this worldwide phenomenon. It is in this context that the saga of Ourea a 360° Business Management Consultancy based out of the information technology hub of Kerala, India – Ernakulam, owned and operated by Ms Anooja Bashir, becomes an inspiration of ingenuity for others.
Reconciling the Gaps of The System
An Analysis of Women Entrepreneurship in India call out a handful of facts that are obvious and casually overlooked in various levels of policy and decision making throughout various infrastructures of the government. Boosting women’s participation in employment and entrepreneurship in India has the prospective and promise to expand the nation’s gross domestic product by 0.7 trillion United States dollars by 2025 (MGI, 2015). From unwitting and comatose discrimination of gender to retrieving concrete financial aids to conviction in business skills and networking, a large array of components influences this stature in a nut shell. A chief pain point would be the inability of the human resource segment in connecting with aspiring talents in toto. Anooja’s exposure and conversance with both academia and the corporate for a tenure of more than ten years helped her in identifying the numerous rifts and fractures that existed between the adroitness of the academia and dexterity demanded by the corporate. She thus delineated her brainchild – the LIKES (Learning Innovative Key Employment Skills) program. She sketched the modules of the program mincing and distributing the quintessence of the corporate ask for the students. The notion and impression of LIKES program pirouetted on the five essential elements of professionalism. This is similar to the Panchatatva theory of life, which spells out the five elements of existence. The whole idea at the time of its inception was a long shot. Since it confronted and stood against the conventional flow of the hackneyed educational style and corrupted skill development, the LIKES program harboured uncertainty and fostered widespread criticism. Anooja sketched the modules of the program mincing and distributing the quintessence of the corporate ask for the students.
The Rejuvenation of An Entrepreneurial Endeavour
Unwilling to give up on the endeavour, Anooa stepped into the entrepreneurial phase of her life, as she concentrated on gathering corporate insights on strategy building and expanding the horizons of her knowledge. The opposition from her family on concerns of a career such as this with instability as opposed to her previous professions, the financial infirmity that came with the shift of métier were all disheartening. Still, the will “to be her own boss” kept her vigour smouldering. "A woman is like a tea bag; you never know how strong she is until she is in hot water". These quotes of Eleonor Roosevelt find their crowning, out-and-out in the case of Anooja. She believes that the society in which women cannot apprehend their full flair loses out on the notable potential for modernisation, economic expansion, and modelling of jobs. In 2018, she rose to the occasion like a Pegasus, establishing a concrete foot and intensified tactile signals for Ourea - a 360° Business Management Consultancy. Her partnering with Mr. Vinod Chacko, Founder and CEO, FlexiCloud and Mr. Naman Modi, Founder and CEO, Digitaliz. Just like a great singer being abetted by a skilful accompanist, the succour and involvement of her partners led to Ourea achieving a strapping base and palpable image.
The Entrepreneurial Stature from Kerala that withstood the Global Pandemic
Ourea with its notable vision and unflinching support to its mentees, designed and moulded educators, strategists, program managers and technocrats. The various verticals of Ourea namely Ourea Consulting(the HR Outsourcing), Ourea academy (the Training Hub), Ourea Marketing (Marketing and Branding Venture), Ourea IT (the IT Core), along with creative verticals Mantraa (Event Management), Kalisthaa (the Interior Pennon) and Nirvana (Social Entrepreneurship Undertaking) performs and accomplishes the aforementioned duties to point-blank perfection and crystal clarity. From research and planning to preposition to strategy, Ourea does all the chief stages of branding individuals and organisations. The influence, experience and inspiration which Ourea holds thus helped over 100+ brands, both from scratch and revolutionising the already existing establishments by giving them a facelift. The beauty of this endeavour lies in its majority of implementation being in the time of pandemic. Ourea today, supports and strategizes branding, communication and web identity of umpteen organisations both business-to-business and business-to-customer oriented. With more 1000+ clientele.
Anooja in her words “(I) have created many more me “as she has played many a role from brand strategist to ministering angel, watering many organisations both big and small to stand and perform better, thus to gain a strong foothold in the Indian and global start-up ecosystem. Anooja and her enthusiastic pack is all for developing an EdTech platform her LIKES -employability skill program.
Disclaimer: No Deccan Chronicle journalist was involved in creating this content. The group also takes no responsibility for this content.