Founder of The Kolkata Buzz' explains dos and don'ts of digital marketing

Mukherjee's platform today has over 215k followers on Instagram and 1 Million+ on their Facebook page

Digital marketing has emerged as the most go-to branch of all businesses, individuals, and organizations lately. The ability to be visible and relevant in a competitive world can be very much thrilling and challenging. It takes days and months of hard work to come up with strategies that can influence a whole state, nation, or the world at large. The businesses that have been shunted down to the sides due to the corona pandemic have been able to come back to stability mostly because of marketing online.

In such a scenario, Anubhav Mukherjee, the guy behind Bengali’s favorite Social Media Channel – ‘The Kolkata Buzz’ has come forward to share his expertise in the field. Mukherjee is one of the first and most successful youngsters of the City of Joy who has taken digital marketing to a whole new level. His platform today has over 215k followers on Instagram and 1 Million+ on their Facebook page. They also have a video segment and are expanding into a Website and App.

Here are a few dos and don’ts that Anubhav has jotted down for those who want to ace the game.

  1. The common mistake that most digital marketers do today is that they are still sticking to traditional graphics that are fit for the outdoor hoardings and that’s not exactly effective.”

  2. To bring out the best results in social media, one has to utilize all features of a platform. Say for Instagram one has to do reels, igtv, stories, general Instagram feed posts, everything that’s offered out there. Then only there’s a good chance of bringing engagement.”

  3. In social media, one has to always follow the rule of 70-30, i.e. 70 percent image, and 30 percent content. People are more attracted to the visuals.”

  4. All the focus has to be on bringing engagements as the platform runs 360 degrees sheerly on that.”

  5. Come up with your strategy. If you want a good presence you have to look at the analytics and the research. You need to understand your business inside and out, i.e., who you are, who your customers are, and what you represent. Your marketing strategy is the blueprint while your online presence is the finished product. Without taking the time to map out your plan, and truly understand the entirety of your company, things won’t work.”

  6. If you are into e-commerce, keep your website updated. Start with a website audit to map out any gaps or optimizations your site needs to stay ahead of the game in 2021.”

  7. Stop wasting money on non-targeted digital ads. The most effective digital advertisers use targeting and retargeting features. This lets you target new users with similar characteristics to your best-performing audiences, or to retarget those who have previously visited your website or social media channel.”

  8. Search Engine Optimization (SEO) is still important. Google and the other search engines update algorithms daily to bring out the best and fastest possible results to users searching. As more consumers go online for more products and services, SEO has an even greater impact on companies trying to sell digitally.”

  9. One of the quickest ways to grow revenue is to focus on your existing customer base. Craft personalized offers for your loyal customers, create exclusive online events for your biggest fans, send personalized videos to check in and say thank you. Get creative with it.”

  10. If your digital presence is not growing well then you may need to check your content. Without good content, a platform or entity cannot grow. A strong post speaks to your audience, is current, and is engaging.”

Enlightened enough? It’s always helpful to get tips from people who are actually into the field. After all performance and profession are always above theory.

Disclaimer: No Deccan Chronicle journalist was involved in creating this content. The group also takes no responsibility for this content.

( Source : Spotlight )
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