Capitalizing on emerging markets can serve as a launchpad for the career of many entrepreneurs, as the strategy, execution and business acumen are all a measuring stick for the entrepreneurial prowess of the respective entrepreneur. However, having the ability and timing to succeed in different spaces of emerging markets speaks volumes about the formula used by whoever seeks to capitalize on these lucrative endeavors. Stafford Schlitt has the necessary ingredients for success as he has profited of many different fields, from fitness and wellness, cryptocurrency, and now has his eyes set on arguably the biggest market to date, the Covid-19 pandemic.
Schlitt comes from a marketing and hospitality background, and his first successful venture was capitalizing on the fitness sector with Fade2Fit. He was able to ascertain the widespread interest in how Teyana Taylor was able to attain her flawless physique, when she was showcased her body while dancing alone in a gym in Kanye West’s popular music video “Fade”. Several prominent industry individuals contacted Schlitt and suggested that Taylor should be involved in the fitness and wellness space, Schlitt immediately discussed a potential collaboration with Taylor, and Fade2Fit was born. Schlitt knew that execution was of paramount importance, so he looked into fitness trends circulating on various social media platforms, he also researched the fitness programs of established fitness guru’s like Jillian Michaels. He then formulated a plan of action with Taylor, and the partnership yielded widespread success in the form of an online fitness platform, which displayed the dance routines Taylor used to achieve such a goddess-like physique. The online platform was an instant hit, and Schlitt then created a clothing brand under the Fade2Fit name. The timely spotting of these markets, along with proper strategy, team members, and execution is what set the framework for Schlitt’s success in his other ventures.
CBD was another popular market when research showed all the health benefits an individual could obtain from its use. However, many people marketed CBD to be a substitute, or better alternative for the traditional cancer treatment, and many who formed businesses around this concept failed. Schlitt took a different approach, he applied CBD to a lower threshold, creating a business using CBD in the form of a cream to treat muscle aches and pains. As most of his competitors failed trying to hit a home run with CBD, Schlitt carefully orchestrated a plan of action in partnership with celebrity fitness trainers in the formation of his company, THR33. His team was able to identify and utilize the healing elements found in CBD to access a wide range of consumers, helping gym enthusiast and older people alleviate muscle soreness and arthritis that is common with people in their 50’s and 60’s. While many entrepreneurs struck out in their CBD ventures, Schlitt was able to profit off the elements of CBD that were in fact useful to many consumers.
After achieving success in the health and wellness sector, Schlitt applied his formula to the cryptocurrency craze that was quickly growing around the world. Bitcoin was the mainstream cryptocurrency, and Schlitt decided to form a bitcoin mining facility in hopes of profiting off this emerging currency market. His research suggested that the main expense that cut into profits was the cost of electricity, so he created a mining facility in Oklahoma, where electricity cost was proportionately cheaper than in most states. His careful research and planning were fruitful where the facility attained a level of success where it was eventually bought out by Riot Blockchain, a publicly traded company.
Armed with a team as dedicated to success as Schlitt, proven strategical research, and a successful track record, Schlitt has embarked on a journey to capture a large share of the hand sanitizer market in the midst of the Covid-19 pandemic. FRSH Hands is the name of his hand sanitizer, it is FDA registered, and manufactured in the USA. It is just as effective as the big brands, and comes in a topical spray, rather than a gel or foam, which alleviates the stickiness often found post use. Schlitt also has a women’s line in the works, with a proprietary microbial blend that comes in the form of a lotion. With a network of celebrities and athletes already using FRSH Hands, it is sure to capture a large portion of the hand sanitizer market currently held by the big box brands. FRSH Hands is already a top seller on Walmart.com, and is the trusted hand sanitizer of NBA and MLB front offices, as well as the the front offices of major companies like Sketchers and Fiji Water. Make sure to visit their Instagram page @FRSHHands and their website www.frshhands.com for more info.
Disclaimer: No Deccan Chronicle journalist was involved in creating this content. The group also takes no responsibility for this content....