COVID-19 and its aftermath has lent a fresh push to the PR industry bringing a new round of growth and evolution altogether. In recent times, the PR industry has seen a major shift in its working strategies for adapting to the changing work requirements. From working with pen and paper to understanding the advent and usage of technology, agencies have developed the methods of Digital PR which have proved to be additionally beneficial.
This industry has seen a pronounced growth over the past 20 years. Among the leading ones is Savin Communication, India’s largest end-to-end Digital PR marketplace, advancing methods to initiate a constant growth of your brand and save it from the downhills of isolation. The firm has made it a point to bring out a revolutionary change in the way PR works, making it more accessible and important for growth.
Introducing the concept of SMART PR
Savin Communication have heightened the podium of working for the PR Industry through SMART PR. The concept gives brands the power to customize public relation strategies for brand outreach and build credibility through time based, measurable outcomes. Yielding content solutions in a way that communicates about your brand, SMART PR sets goals and objectives that are clearly measurable when it comes to the positioning of the brand in the competitive market.
The PR industry stands on five solid rocks. Persuasion, information, communication, third-party validation, public opinion, and public policy. With the ongoing pandemic, there is a constant fear among brands of going into isolation. SMART PR implies to bring those brands out of the perceptive isolation, connecting them with their audience by setting an example.
Drawing in customers from all skylines, going from Bollywood stars, driving advanced advertising organizations, enterprises to NGOs, the digital developments by Savin Communication enables its clients to keep tabs on their development, consistently making them experts of their own PR campaigns. Public Relations has always been about creating a favorable operating climate for a company or organization, and Savin Communication doesn’t hesitate to put their best foot forward in maintaining that promise
SMART PR fortifies brand growth
It is undoubtedly true that misinformation spreads faster now in the digital age, but to rectify the same PR professionals are uniquely positioned to guide communications and offer resources to the public as they navigate a vast array of information. Given the current global crisis, holding the correct information is as vital as any other essential.
AI driven technologies, like SMART PR have given a boost to the specific industries for a sustained and effective communication with their target audience. It has not only been made easy, but also paved a way for brands to come out during the lockdown.
Sets the bar high for good branding
Savin Communication have taken to the digital media and manifested a base of effective growth there. Beyond scheduling media interviews and pitching stories, PR professionals now manage brand voice and protect the brand's online reputation via the publication and promotion of additional content, community engagement, media monitoring, and measurement. With guaranteed coverages and quick turnaround times, they work 24x7 at your disposal.
Having said all of it, it needs to be kept in mind that ever since, COVID-19 has hit the world, the power of digital media has increased multifold. With the influx of digital content, PR plans will need to be more smarter and even more engaging than ever before and brands to be more aware of what suits them the best. Hereby, Savin Communication has made an exceptional mark to take over the digital world and create concepts that are ROI driven and have result based outcomes.
Disclaimer: No Deccan Chronicle journalist was involved in creating this content. The group also takes no responsibility for this content.