Wondering what would be the next Innovation in the Dealership space?
The showroom model has been transforming for the past few decades, and we have seen some really interesting changes recently. Companies have been working tirelessly to enhance user experience and engage prospects for conversions.
In this article, we cover the next big revolution coming into this space: MESA Enterprises software. With the current issues created by the COVID-19 pandemic and other challenges, we need a break-through solution that addresses every concern of the prospects.
What is MESA's Software?
MESA's Software is a Touch-free and gesture-controlled platform that has been developed keeping in mind the needs of Dealerships.
It is a fully automated solution that allows people to get extensive knowledge about your Car models and features without having to touch them physically.
It can help you transfer a lot of information before the prospective customer actually does a test drive.
It is designed to increase engagement, make a robust first impression, and target the prospect's subconscious mind.
● The Software is running successfully and has proven its worth in increasing Brand recall by creating an everlasting impact in the subconscious mind of the prospect!
How does the model work?
MESA's Software is based on CHRL, also known as Central Hub and Resource LinkTM.
The Software is linked to a Screen that sits on the Dealership floor, giving a warm welcome to the visitors.
It continuously displays messages and information on the screen that invites visitors to interact with the Software. It is a fully automatic and customer-driven experience that gets activated whenever a person comes in close vicinity to it.
The person can then interact with the Software using hand gestures and easily find information from the navigation menu.
The user can choose the types of segments or particular Car models and further explore photos, videos, slide shows, and surveys. Repeat engagement is encouraged through QR Code placement on this platform.
Everything in the Software is fully customizable, and you can easily use this to highlight the USPs and specific features of your vehicles.
This is where you can display your edge over the competition and create that everlasting impression that will trigger itself whenever your prospect makes the final decision!
How is the Software revolutionizing the Dealership space?
There are numerous advanced features in the Software which take things to the next level.
Here are a few examples:
● Increase efficiency in inventory purchasing based on interaction data and customer responses to surveys.
● Experience a 360-Degree tour of the vehicle with a simple swipe; people can explore every feature of the Car.
● Increase the efficiency in HR hiring based on the interaction data in the Software by identifying critical traits in employees most identified by people.
● Increase customer satisfaction and conversion rates.
● Select their choice of the sales associate whenever they are ready for the test drive or human interaction.
● Visualize and feel their Dream vehicle with integrated interactive projections.
The Power of Analytics
We are living in the age of Data Analysis. MESA's Software allows you to get a holistic look at your Showroom's performance by accessing numerous data points.
Data for every touchpoint allows you to improve the Landing pages and find the best performing areas so you can further increase engagement and conversions for your Dealership.
The use of QR codes
The Software also supports QR codes which allows all the information related to the vehicle can be transferred to the prospect's phone and can be accessed at a later stage.
This helps increase conversions manifolds as users will access the same information of the features at their homes, which will be something missing with your competitors.
All this is just a glimpse, and there is a lot more to the Software.
It is also proving to be an opportunity in:
● Automotive Expos
● Repair shops
● Car shows
● Customization Garages
● And a lot more
To know more about MESA;
You can check out the website - https://mesaent.net/
To talk to the team directly, you can call them at 1-844-637-2224.
Disclaimer: No Deccan Chronicle journalist was involved in creating this content. The group also takes no responsibility for this content.