The recent decade has seen the burgeoning rise of social media networks and of the audience that signs into these platforms each day. With that has risen the concept of social media influencers manifold. Amongst the skyrocketing 1.36 billion people in India alone, almost 70 per cent users log into their social media accounts each day.
Today, people keep digital content creators on higher pedestals because viewers can relate to their journey unlike big-screen celebrities. This avenue has also given a host of opportunities to content creators in addition to the value that they generate for themselves with people following them through thick and thin.
With an unusual rise in influencer marketing, there is a need for platforms to operate in boosting an influencer's reach by providing bigger and better opportunities to help them connect with a wider audience.
Talking about one such initiative, ‘We The Influencers ’ is the first-ever platform to put the cornerstone as they are launching their exclusive merchandising platform on March 14th, 2021. They believe that the best way to reach the masses is through a digital escapade.
Catering to the budding influencers who are on the journey of making it big in the digital sphere, WTI is a platform ‘by the influencer, for the influencer and of the influencer’. Through this progression, the venture plans on giving a voice to the perpetual pursuit of varied content creators, trendsetters and digital warriors of any shape and kind.
The ideation of this platform stems with the burgeoning desire that revolves around the concept of bringing the influencer community closer and enhancing their reach and engagement on the field via ' We The Influencers ’.
Their aesthetic range of products include printed t-shirts, mugs and badges revolving around the most trendy social media trends, quirky hashtags and catchphrases. Their token of gesture is for recognising trendsetters who put themselves out socially to create a high quality blog, video, graphic, post, picture and anything and everything under the sun that inspires people.
Understanding the hustle behind being an influencer, We The Influencers takes pride in inviting influencers on their platform and value their contribution towards consistently creating content for their audiences.
Disclaimer: No Deccan Chronicle journalist was involved in creating this content. The group also takes no responsibility for this content.