Founded in 1992, Cruise Appliances' core value has been to develop European quality and heavy-duty ACs to cater to the growing demand for comfort cooling in the Indian market. (Photo by arrangement)
With cinemas, movies and OTT content taking centre stage again post lockdowns, Bollywood celebs continue to shoot for long hours to create mesmerising movies and shows for the audiences. But given our Indian summers which are known for being brutal with heat, sweat, and humidity, it can create extreme discomfort and hamper creativity for our superstars. This is where portable and split air conditioners from ‘Cruise’ have emerged as the leading choice for celebrity homes, on-set outdoor shoots and vanity vans as well.
Founded in 1992, Cruise Appliances’ core value has been to develop European quality and heavy-duty ACs to cater to the growing demand for comfort cooling in the Indian market. With this vision, the company had launched India’s 1st Portable AC in 0.75- and 1-Ton cooling capacities in 2005, ushering a new era of advanced AC products in the country. Following its launch, it instantly became the go-to air conditioning solution for Bollywood celebrities who have to work outdoors for long hours keeping their make-up, stunning costumes and comfort at its very best.
Today, the company produces a wide range of split, tower, and cassette air conditioners featuring the latest technologies such as a 7-step Air Purification Technology, Auto-clean function, Convertible Cooling for all-weather performance, Rust-O-Shield Blue Protection on heat exchangers for humid and corrosive environments, and an HD PM2.5 filter to remove up to 99% airborne bacteria. Their advanced cooling solutions promise better temperature control and improved air quality for a healthy living space.
Thanks to the convenience of the unique portable AC, Cruise is now a trusted cooling partner of several big Bollywood names. Cruise has been part of the lives of superstars like Amitabh Bachchan, Salman Khan, and Madhuri Dixit. Yami Gautam, Elli AvrRam, Evelyn Sharma, Ishita Dutta, Shakti Arora, and Karan Tacker amongst other stars also have these ACs installed in their homes and vouch for their instant cooling performance. Popular TV star and dancer, Mouni Roy recently posted a photo of her new Cruise PortaQool AC admiring its cutting-edge features like 4-in-1 smart AC with an air conditioner, fan, dehumidifier and an air-purifier.
Recently, Cruise has been able to create a benchmark in the industry with its #BeautySleep campaign featuring creators like Ahsaas Channa, Kanchi Singh, Chetna Pandey, and Tanya Sharma among many others. The air condition company collaborated with celebrities like Sonal Chouhan and Sunny Leone who love Cruise’s products. Leveraging superior technology and engineering, the AC brand is committed to yielding industry-leading product design and development. Since its inception, Cruise has been pushing the boundaries with innovation as well as breakthrough products. The company seems to be determined to do the same in the future.
Cruise takes pride in their close relationship with the Bollywood family who put their complete trust in Cruise’s air conditioning services. The credit of this trusted partnership goes to Cruise's PortaQool portable air conditioners and their VarioQool Inverter ACs which have been a robust cooling partner for the ever-changing lifestyle. And with its expanding distribution network across India, more people can now experience their innovative air-cooling solutions.