RarePlanet-a handicrafts start-up that went on to inspire regional karigars, has declared the new campaign – "#HarGharDurga". During the ebb and flow of extraordinary occasions when enterprises are in a recuperation stage, karigars are dependent on the impending festive season to make some decent earning. A large portion ofkarigarseagerly waiting for the happy season to create adequate support for themselves. Notwithstanding, because of COVID-19, this time bigger Durga idols and celebrations are being avoided and individuals are confining festivals to their homes, on a smaller scale. Through the mission "#HarGharDurga", the brand is targeting featuring the grand festival to purchasers asking them to choose Durga icons produced using earthenware by Indian rustic karigars this year.
Under the mission, Rare Planet intends to spread increased awareness around how the icon that we purchase can bring income and gratification to these karigars. The startup will likewise give its foundation to these icon creators to sell their items under the unique merry assortment named "#HarGharDurga". It is further contribution One-Day conveyance in significant urban areas the nation over through their online stage and commercial center online entries like Amazon, Flipkart. The Idols were also sold in retail partnership with Crossword, Starmark, and WHSmith India.
"Because of the pandemic,the audiences probably won't have the option to visit Durga Puja Pandals to venerate like prior years and love the stunning sculptures of Goddess Durga. This will hit the kargiars who are reliant upon the festive season to procure their work. Thus, manykarigars are investing their energy to make earthenware miniatures, so they can make some money. We demand individuals to approach and recognize their endeavors and help these karigars to become atmanirbhar. If you purchase their work of art on our foundation, we will deliver it to your doorstep enabling all the comfort to you," said Mr.RanodeepSaha-CO-Founder and CEO, Rare Planet.
The brand works through a web-based business site and 100 + distinct outlets across India. As of now, it has over karigars the nation over. It further plans to enlarge its craftsmen’s association to source their items and give them a steady stream of income, helping them deal with financial insecurity.
Founded in 2015, Rare Planet is a handicrafts start-up with outlets pan India, co-founders RanodeepSaha and VijayaKumar Thalanki Rajagopal at the helm. Ranodeep had founded Rare Planet as a student entrepreneur in 2015 and Kumar joined in as co-founder in late 2019. The start-up is a retailer of home decor, handmade stationery, Terracotta items to name a few among a wider assortment of products.
Newly formed partnerships with Amazon and Flipkart have given a further boost to Rare Planet, in the form of growing international sales. There is huge uptake for these India made goods among foreigners, especially in the US. “Once the pandemic restrictions start easing, the business will come roaring back, through stores that we have at all the major Indian airports,” says Ranodeep....