Digital marketing has growing scope as it markets your service online and helps in bringing ‘potential customers’. But for taking full advantage of digital marketing, one should opt knowledgeable and experienced digital marketer. Udit Dixit, master of digital marketing, said, everyone can become a digital marketer, but a good and successful digital marketer is, who possess these 5 must have skills.
1. SEO and SEM skills
Udit Dixit says, a well-written content is of no use if target audience don’t discover it. Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are one of the few techniques that direct audience to your website. Digital marketer must know these techniques.
2. Influencing power
Dixit believes in charismatic power of digital marketer. A good digital marketer possesses charisma who words pull customers to react. His influencing power works as cherry on the top in marketing strategies.
3. Social Media Management
Udit Dixit affirms the fact that a good digital marketer should be able to identify which social media platform to use for which work and to create relevant work according to the medium.
4. Display advertising
A skilled digital marketer should have complete knowledge of advertising. Dixit says to get noticed by your target audience, digital marketer should use ad network and strategies, as advertisements popularize the idea of your business and promotes it to larger audience.
5. Analytics and data insights
Udit Dixit believes that digital marketer should be a great researcher as well as via researching process, he finds out the needs of customers and who to target how. Data analytics skills help digital marketer collect and analyse user data and use the data in marketing process. Data can be collected through surveys, interviews, sampling method and the like.
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