The adman of Odisha, Dayanidhi Dahima, moves into the world of cinema
Dayanidhi Dahima has been dreaming of movies ever since he was a small child. Movies held him fascinated and he always wanted to do something in the world of entertainment.
As a result, when he grew up to be a talented young man with an acumen for cinema, he turned an adman and now, has become a producer too. His company, Daya Entertainment Pvt. Ltd., creates interesting content, which has turned Daya not only into the “Adman of Odisha” but also an entertainer to watch out for.
Daya has turned filmmaker co-produced the short film “Nawab”, and it boasts of actors like Aparshakti Khurana, Geetika Vidya, Mallika Dua, Maria Goretti Warsi and Zarina Wahab.
The movie was made for web streaming on Royal Stag Barrel Select Large Short Films, it was also nominated in the Short Film Section of Filmfare Awards 2020. Daya describes Nawab as a “comedy-drama” revolving around a man and his wife’s dog.
The twist in the tale is that the wife has left the man and now he is stuck with the dog and that is what the story is all about.
Based out of Bhubaneswar, Daya belongs to a very small town. Growing up in Rajgangpur, Odisha, he has aspired to produce movies since his childhood. Speaking about those days, Daya says, “No place is small when the dream is big and film making is what I have always dreamt of. There have been failures one after another. In all these years, I have learned that the love for one’s work should never fade because it is something that will always keep you down to earth.”
With this sorted way of thinking, Daya is already creating waves in the entertainment business, not just in Odisha but in Mumbai as well.
This talented individual first made his mark in the field of advertising, where his brilliant ads have set an entertainment benchmark in Odisha. He has directed more than 100 TV commercials. He has managed such A-list celebrities as Dr. Abdul Kalam, Amitabh Bacchan, Rajnikanth, Deepika Padukon, Chetan Bhagat, Sonam Kapoor, Rajat Sharma, Kiran Bedi, Raveena Tandon, Shaan, Mandira Bedi, Tisca Chopra, etc. In fact, it won’t be an excess to say that he spearheads the world of celebrity management and events management in Odisha.
His company, Daya Entertainment, a trendsetter in event management and wedding planning, the company has worked for all the major events & brands along with the other director of the company, Sibasis Nayak. Mr. Nayak helps in strategy making and business development.
Daya is currently busy organizing events related to brand launches, weddings and fashion ads. It won’t be an exaggeration to say that it was Daya who introduced the concept of celebrity management in Odisha.
For being such an enterprising spirit and successful entrepreneur, Daya has also received prestigious awards like Shrie Awards, Youth Icon of the Year and Young Achiever Award from Subhash Ghai’s Whistling Woods International.
The shot film, ‘Nawab’ also got featured in the best seven short films of the year in GQ India.
The film has also participated in National and International festivals.
Sharing about his shift to movies with short films, Daya says, “I am planning to make few movies in Ollywood and Bollywood with good content. I especially want to include technicians from Odisha in my movies post this. I belong to Odisha and I know the talent here, which definitely needs a good exposure and platform.”
Dayanidhi is not new to Bollywood, though. He has completed his education in VFX from the reputed Maya Academy of Advanced Cinematics, after which he did a course in cinematography from FTII, Pune.
It was his love for Odisha and its supportive public that took him back to his home state to do something new in the field of event and celebrity management.
Back in time, his father owned a video cassette library and Daya making to film fare awards was a proud moment.’ His invigorating journey from small-town Odisha to the portals of Bollywood may seem the stuff dreams are made of but for Daya, this is just the beginning of a life-long tryst with cinema.
