In recent times, digitization and UPI payments have become pervasive in India, leading to a flourishing e-commerce landscape. Riding this wave of progress, the government has introduced ONDC (Open Network for Digital Commerce), an initiative aimed at creating a fair and inclusive environment for online sellers.
The primary goal of ONDC is to empower sellers and brands, enabling them to unleash their full potential in the vast online marketplace.
The initiative aims to eliminate barriers and provide equal opportunities for all participants in the e-commerce market, regardless of their registered platforms. By fostering a level playing field, ONDC contributes to the growth and prosperity of the digital commerce sector in India.
Through collaboration and shared resources, the ONDC network is reshaping the e-commerce landscape by driving innovation and streamlining operations.
A few milestones of ONDC
ONDC has achieved remarkable milestones, solidifying its position as a trailblazer in the digital commerce domain. With over 36,000 sellers and 45+ participants, spanning 236 cities and eight diverse categories, the platform has made a significant impact. It has also achieved notable success, with peak transactions reaching an impressive 25,000 retail orders in a single day.
Commenting on this rapid growth, Arishekar, Sr. Director of Marketing at SellerApp, a data analytics company stated, “The growth of ONDC is testament to the immense potential and entrepreneurial spirit of businesses in India. ONDC is driving digital commerce growth by providing a robust platform for sellers, buyers, and service providers. The network aims to empower sellers to thrive in the dynamic marketplace.”
This growth reflects its ability to attract a diverse range of sellers and foster a vibrant ecosystem of collaboration and innovation. By providing sellers with a robust platform, ONDC is revolutionizing the way business is conducted in the digital realm.
Popular Seller Apps Contributing to the ONDC Network
Among the seller aggregators in the market, five prominent ones are SellerApp, Mystore, Growth Falcon, eSamudaay, and GoFrugal. They have enthusiastically embraced ONDC and taken on the crucial responsibility of onboarding millions of sellers.
Let's take a closer look at each of the five seller aggregators contributing to ONDC's mission:
1. SellerApp
SellerApp is one of the dominant players in the ONDC ecosystem. This advanced ecommerce analytics platform is making waves in the world of digital commerce through its significant contribution to ONDC’s success. Through their tools and expert guidance, SellerApp empowers sellers to make informed decisions, optimize their product listings, and enhance their visibility in the highly competitive online marketplace.
SellerApp has made significant strides on the seller side, onboarding over 1,000 sellers to date, including leading CPG brands like Red Bull and Mother Dairy. Their expertise in data analytics has proven crucial to the success of these brands in the online marketplace.
SellerApp along with SIDBI (Small Industries Development Bank of India) has successfully onboarded 10,000 sellers, including many handmade businesses. This initiative has benefited many retailers like Iraaloom, Creyo, etc.
They have been recognized with the prestigious "Social Impact" award from ONDC, underscoring their positive influence and pivotal role in the network.
You can kickstart your ONDC journey with SellerApp here.
2. Mystore
Another gateway to the world of online selling through ONDC is the Mystore app. By uploading your product catalogs onto Mystore, you gain instant visibility on not only the Mystore buyer app but also all other ONDC buyer apps. Imagine the reach and exposure your products will have as they catch the eye of potential buyers searching for products like yours across the ONDC ecosystem.
With Mystore, your products become accessible to a wide range of buyers. The convenience and accessibility of the ONDC buyer apps ensure that your products are readily available to interested customers, maximizing your sales potential.
3. Growth Falcon
Growth Falcon, an AI-based growth marketing agency, has developed an ONDC seller app to streamline the registration process for sellers on the open network. Primarily serving sellers in the food and beverage industries in Bengaluru and New Delhi, the app offers absolute onboarding, robust analytics, and integrated logistics solutions.
By partnering with ONDC, Growth Falcon helps sellers exploit the opportunities within the digital commerce ecosystem.
4. eSamudaay
eSamudaay is an innovative network operating on the ONDC protocol, connecting stakeholders in the digital commerce ecosystem. eSamudaay’s decentralized infrastructure enables easy discovery of every eSamudaay node by buyers, sellers, and logistics providers.
With multiple decentralized marketplaces and applications hosted on each node, eSamudaay promotes transparency and accessibility. The app has successfully onboarded businesses from over 25 plus cities, showcasing its commitment to inclusivity and regional reach.
5. GoFrugal
Grofugal Technologies is another leading solutions provider for merchants and retail businesses, empowering them to leverage the ONDC network. Their omnichannel approach enables customers to shop seamlessly across multiple channels, including physical stores. The Grofugal Technologies seller app offers a comprehensive admin panel for managing sales, accounts, and inventory data, providing real-time business reports and insights.
With a focus on the grocery, food, and beverage industries, the GOFRUGAL Technologies seller app is a trusted solution for merchants in almost 25 cities.
All these seller apps offer valuable tools and features to streamline operations, optimize sales, maximize growth potential, and tap into a wide customer base.
Disclaimer: No Deccan Chronicle journalist was involved in creating this content. The group also takes no responsibility for this content.
