One By MSN to Redefine Luxe Abode in Hyderabad
18 April 2025 4:59 PM IST18 April 2025 4:59 PM IST
The design journey of ‘One by MSN’ began 18 months ago.
Hyderabad: In Hyderabad’s rapidly growing real estate hub—Neopolis in Kokapet, MSN Realty has debuted its flagship residential project, ‘One by MSN’, which is set to redefine luxury living. Spread across 7.7 acres, the project boasts five elegantly designed towers that rise up to 55 floors, offering 655 exclusive residences ranging from 5,250 to 7,460 sq. ft. We spoke to Anoj Tevatia, Principal Architect of the project and Dr. MSN Reddy, Founder, Chairman & Managing Director of MSN Group, to discuss the vision behind this magnificent project.
The definition of luxury is changing by the day. It is no longer just about material possessions or grand spaces. In the words of Anoj Tevatiya, “Luxury is freedom. Freedom is comfort. Freedom to experience the new, to touch, to taste, to feel, to be very free.” This philosophy is reflected in the design of ‘One by MSN’, where every square foot is purposeful, and light and volume become integral elements of the living experience.
The design journey of ‘One by MSN’ began 18 months ago. “When we came here 18 months back for the first meeting with MSN team, we came here with a blank space in our mind because what we feel is if you create designs, every great design begins with the listening.” The result is a project that seamlessly integrates architecture with context, creating a sense of luxury that is experiential rather than just material.
The amenities at ‘One by MSN’ are designed to cater to every age group and lifestyle, from toddlers to grandparents. The five realms of amenities—care and convenience, wellness and rejuvenation, socialization and community, play and performance, and work and focus—work together to create a holistic living experience. “We mapped every age group, every lifestyle, in every rhythm of modern hour lives. What emerged was not just a space, but experiences,” he adds.
One of the most striking features of ‘One by MSN’ is the sky walk, a 1-kilometer jogging track that offers breathtaking views of the city. “Traditionally, the rooftop is where the building ends. But here, we saw it as a place where the light begins anew.” This innovative design element is reflects the team’s commitment to redefining luxury living.
Dr. MSN Reddy, Founder, Chairman & Managing Director of MSN Group, shared his vision for ‘One by MSN’. “We are committed to creating a benchmark in the luxury real estate segment. We are committed to delivering a world-class living experience that is unparalleled in Hyderabad.” The project is expected to be completed in 5 years, with a total investment of around 2,500 to 3,000 crores.
The project is expected to generate a sale potential of around 5,000 to 6,000 crores. With a base price of 11,000 per SFT, the apartments are expected to appreciate in value over time. “We are confident that ‘One by MSN’ will set a new benchmark in the luxury real estate segment and provide a strong return on investment for our customers,” said Dr. Reddy.
With its innovative design, world-class amenities, and prime location, this project is set to change the city’s real estate landscape.
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