Kavitha kick-starts 'Bangaru Bathukamma' to woo foreign investors, Telugu migrants
The colorful and vibrant festival of Telangana Bathukamma is going global this year to which it is expected that foreign residents and Telugu migrants will get fascinated and will get connected with Telangana culture and its people. (Photo: DC)
This year, Member of Parliament in the Lower house and Telangana Jagruthi founder-president Kalvakuntla Kavitha is taking floral festival Bathukamma to the next level.
She hopes to to attract investors from abroad through the festival which will be an addition to the development of state economy.
Telangana is a new state which came into existence after a long fight in which the floral festival was the medium to unite the state women and Telugu women who migrated abroad. The initiative took by K Kavitha became a great force in this effort.
Taking along colourful flowers abroad Kalvakuntla Kavitha will be visiting 9 countries this year.
Bathukamma is a colourful and vibrant festival of Telangana. It is celebrated by women, with flowers that grow exclusively in each region. This festival is a symbol of Telangana cultural identity and comes during the latter half of monsoon, before the onset of winter.
The Bathukammas are made by arranging the flowers, carefully, row after row in a brass plate in circular rows and in alternate colours.
Bathukamma celebrates the inherent relationship between earth, water and the human beings. During the entire preceding week, women make 'boddemma' (a deity of Gowri - mother Durga - made with earthly mud) along with Bathukamma and immerse it in the pond. This helps reinforce the ponds and helps it retain more water.
The festival heralds the beauty of nature, collective spirit of Telangana people, indomitable spirit of women and also the scientific approach of the agrarian people towards preserving the resources of nature.