Crowdfunded beer pipeline to protect medieval city of Bruges
5 Jun 2016 12:38 PM IST5 Jun 2016 12:38 PM IST
The idea may have seemed mad, but after all, the beer is called the Madman of Bruges - or Brugse Zot in Dutch.
The idea may have seemed mad, but after all, the beer is called the Madman of Bruges - or Brugse Zot in Dutch. (Photo: AP)- The city also stood to gain. In between the city's beguinage houses and Our Lady's Cathedral, the De Halve Maan brewery has given the sometimes overly touristy city a sense of real life.
- The city also stood to gain. In between the city's beguinage houses and Our Lady's Cathedral, the De Halve Maan brewery has given the sometimes overly touristy city a sense of real life.
- With a warren of municipal, regional and federal laws governing the picturesque city, building approvals are often laborious to get. Not, however, for a beer pipeline as authorities realized the whole community was backing it.
- Sending the pipeline along streets where customers could siphon off their favorite suds was too utopian even for Vanneste, but he came up with the next best thing: IOUs with a lifelong drinking guarantee.
- \"That is a lot of beer, more than you can drink in a lifetime,\" said the owner of De Halve Maan brewery, which in addition to Brugse Zot is also famous for its Straffe Hendrik beer brand.
- Thanks to Le Loup and others, he is now staring at the one end of the pipeline, which beginning in the fall will start pumping some 4,000 liters (1,060 gallons) of beer an hour toward the bottling plant, 3 kilometers (2 miles) away in an industrial zone.
- Jokes were coming in fast, with people saying \"we are willing to invest as long as we can have a tapping point on the pipeline,\" Vanneste said. \"That gave us the idea to crowdfund the project.\"
- What at first seemed like an outrageous dream, began to seem possible when Vanneste started talking to local beer enthusiasts.
- Brewer Xavier Vanneste got the idea four years ago to pump beer from his Bruges brewery to a bottling plant outside of town in a pipeline instead of having hundreds of trucks blighting the cobblestoned streets of the UNESCO-protected medieval city.
- \"You have to be a bit crazy - like the beer - to do such a project. I just had the money for that, and I liked it. So I went crazy and gave the money to the brewery,\" said restaurant owner Philippe Le Loup, who poured $11,000 into the pipeline.
- With the help of crowdfunding efforts among some 400 Madman fans, the dream of building a beer pipeline through the Belgian city of Bruges is becoming real.
The idea may have seemed mad, but after all, the beer is called the Madman of Bruges - or Brugse Zot in Dutch. (Photo: AP)
The idea may have seemed mad, but after all, the beer is called the Madman of Bruges - or Brugse Zot in Dutch.
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