The group distinguishes itself by adopting a metaverse-focused worldview and integrating virtual technology.
Picture courtesy : X
Having debuted during the height of the pandemic, Aespa has only existed in a world in crisis. But there is something that sets them apart from other groups – their concept. Aespa is an excellent case of technological advancement in the K-pop industry, with SM Entertainment introducing the real members’ virtual avatars. The group distinguishes itself by adopting a metaverse-focused worldview and integrating virtual technology. By incorporating the idol concept with virtual technology, Aespa stands out in the K-pop industry.
Aespa now has unique lore and conspiracies, as seen with LOONA and Red Velvet. As the successors to Red Velvet, Aespa’s lore stands out as more layered and sophisticated. SMTOWN, their company, has put Aespa in Kwangya, a cyber-punk futuristic world where each member has their own roles and fates. Karina is the rocket puncher, Winter is the armamenter, Giselle’s got xenoglossy, and NingNing is the E.D hacker. This really sounds like stepped out of a Final Fantasy setting.
Their music video for “Savage” features a lot of virtual technology, which is called as æ in their concept. The æ figures even participate in their dance routines and have respective visual effects that transform them into their real-life counterparts – the actual members. Their unique concept expands into a genre of virtual world or metaverse. With the advent of the non-face-to-face era, AESPA aims to bring more diverse and new experiences to the digital native generation who are familiar with various digital content.
Despite this complex lore, Aespa has found massive success with their futuristic concept and innovative music styles. Every release by Aespa continues with a powerful attempt to show their growth and solidify their identity. They have grown to maintain their edge and focus on creating a more distinctive sound that pushes their creative boundaries.
The article is authored by Nikhila Kalla, an intern from Christ University, Bengaluru
( Source : Deccan Chronicle )
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