It sure seems like audio launches are passé now with most of the present day producers and directors opting for a grand pre-release event following the release of their songs online. And it seems Naga Chaitanya has joined the bandwagon and is set to take the same route for his next film, Rarandoy Veduka Chuddam.
“They plan to release singles online over a period of time to create a buzz around the film, and then will have an audio launch. It always helps if the songs settle in the minds of the audiences way before the film’s release,” shares a source. The makers are yet to give an official announcement about the same.
The pre-release event is likely to take place sometime in May. Devi Sri Prasad has scored the tunes of the film, directed by Soggade Chinni Nayana director Kalyan Krishna and produced by Annapurna Studios.
