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Entertainment Tollywood 24 Aug 2019 Creating art that ec ...

Creating art that echoes a film’s character

DECCAN CHRONICLE. | SASHIDHAR ADIVI
Published Aug 24, 2019, 2:32 am IST
Updated Aug 24, 2019, 2:32 am IST
Production designer Ravinder Reddy speaks about how art work should reflect a film’s character.
Ravinder Reddy
 Ravinder Reddy

Over the years, production designer Ravinder Reddy has carved a niche for himself in Tollywood with films such as Duvvada Jagannadham, Atharintiki Daaredi and Nannaku Prematho.

His forthcoming film, Prathi Roju Pandage, which is directed by Maruthi, features a lavish house set that Ravinder has designed on the city outskirts. Sharing more details, the National-Award winner says, “It’s a village-like house and is spread across nearly an acre. We will be shooting 30 days in the house set. For the flooring, we have used mosaic and a lot of rubber instead of plywood. For pillars, we have used temple stone for longevity. All the materials used (including colours, flooring and wall hanging) for designing are natural.”

 

Adding that it took around 20 days to erect this special set, Ravinder says that the house is also a character in the film. “Such a lavish set was the result of the support of producers (Allu Aravind garu and U.V. Creations) and director’s freedom,” he says.

Be it the bungalow in Bhaagam-athie, or the colony set in Rana-rangam, Ravinder’s art work has been winning great applause. But he admits that designing sets for period films is challenging. “We need to ensure that art should reflect the film’s character. The challenge lies in ensuring that art work echoes the times the film is set in,” he explains.

 

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