Entertainment Tollywood 24 Mar 2017 Great hype for Pawan ...

Great hype for Pawan Kalyan’s Katamarayudu

DECCAN CHRONICLE. | SURESH KAVIRAYANI
Published Mar 24, 2017, 12:03 am IST
Updated Mar 24, 2017, 1:27 pm IST
Industry insiders feel that the film’s first day collections could be anywhere between Rs 35 and Rs 40 crore.
A still from Katamarayudu
 A still from Katamarayudu

Although Pawan Kalyan’s last release Sardaar Gabbar Singh failed to work at the box office, his latest offering, Katamarayudu, has managed to create a great deal of hype in Tollywood. The movie is having quite a huge release and the buzz around the film seems good too.

“On the first day, we are expecting the collections to be anywhere between `35 crore and `40 crore,” says an industry insider. talking about the expectations.

 

In Hyderabad, a multiplex in the Kukatpally area is screening nearly 33 shows of the film on the first day. Even other multiplexes are having more than 25 shows.

The makers have planned a very strategic way to generate hype for the film and have been promoting it well. The actor’s elder brother, Chiranjeevi created a record with the humongous collections of his comeback film Khaidi No. 150. It now seems, Pawan Kalyan may surpass that too. That’s the reason he chose a safe story on a bond between five brothers. These kinds of subjects have become big hits earlier in Tollywood, with films like Annayya, Peddannayya and Maa Annayya.

 

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