Although Pawan Kalyan’s last release Sardaar Gabbar Singh failed to work at the box office, his latest offering, Katamarayudu, has managed to create a great deal of hype in Tollywood. The movie is having quite a huge release and the buzz around the film seems good too.
“On the first day, we are expecting the collections to be anywhere between `35 crore and `40 crore,” says an industry insider. talking about the expectations.
In Hyderabad, a multiplex in the Kukatpally area is screening nearly 33 shows of the film on the first day. Even other multiplexes are having more than 25 shows.
The makers have planned a very strategic way to generate hype for the film and have been promoting it well. The actor’s elder brother, Chiranjeevi created a record with the humongous collections of his comeback film Khaidi No. 150. It now seems, Pawan Kalyan may surpass that too. That’s the reason he chose a safe story on a bond between five brothers. These kinds of subjects have become big hits earlier in Tollywood, with films like Annayya, Peddannayya and Maa Annayya.