Singer-composer-actor S.P. Balasubrahmanyam raised some interesting points at a recent event. Talking about Telugu people’s lack of respect for themselves and the need for some good cinema that brings us recognition, he minced no words in criticising stars of today.
“It’s my request to all the present day actors that one in every four films they make, they do for themselves, for their pride and for their language. The rest of the three films could be anything. But just one film to take our jaati forward, to bring it into the limelight is much needed. It is necessary to strive to uphold the Telugu honour,” he said.
He questioned whether every commercial film is making money and becoming a hit. “If a commercial formula is right, shouldn’t every film be a hit?” he asked.
SPB also expressed dissatisfaction with the quality of work and said, “Everyone says that they are giving what the audience wants. But has anyone really asked them what they want? We’ve been giving them the same kind of cinema again and again and that is one reason they are tuned to enjoy it. They want something different too.”
The renowned singer shared that the experience of singing in all South Indian languages has made one thing clear — that Telugu people do not really have the love and liking for their language like others do. “Please accept that Telugu people aren’t dedicated to their language. Maybe they’d clap if someone speaks of it but that’s it,” he said.