Releasing films in other languages was earlier a matter of choice, and not considered a very important move, but following the success of Baahubali, the interest in that arena has definitely gone up.
While Telugu films have been going to neighbouring states ever since Baahubali made a mark, the success of the second film in the series seems to have opened up a lot of avenues.
Recently, it was announced that Tamil star Vijay’s film Mersal would be released as Adirindi in Telugu. Now, yet another Tamil star Ajith is all set to release his film Vivegam as Vivekam in Telugu.
Interestingly, while it is not uncommon for Tamil films to release in Telugu, the makers seem very keen to give these films a big release, and are working well in advance to get the pre release buzz going in the Telugu states....