Entertainment Tollywood 18 Aug 2018 From leaked films to ...

From leaked films to blockbusters

DECCAN CHRONICLE. | SURESH KAVIRAYANI
Published Aug 18, 2018, 2:18 am IST
Updated Aug 18, 2018, 2:18 am IST
A still from Geetha Govindam.
 A still from Geetha Govindam.

After piracy, Tollywood filmmakers are under a new threat, that of leaked footage before a film’s release. And though it may not be a deliberate attempt to reveal portions of the film in advance, interestingly, they have gone on to become huge hits.

Pawan Kalyan-starrer Attarintiki Daredi was the first film to be leaked in its entirety. Though the makers made a huge hue and cry at that time, it went on to become a blockbuster and everyone forgot about the leak. Then came Ram Charan-starrer Yevadu, where an entire song and a few scenes leaked out.

Though the makers were a worried lot, it was declared a big hit for Ram Charan.
Most recently, the Vijay Deverakonda and Rashmika-starrer Geetha Govindam also suffered a similar plight before its release. The makers officially lodged a complaint with the cyber police and the film’s producer Allu Aravind even announced that the police had arrested a few people. But just like the others, this film is also heading towards becoming a huge blockbuster.

HT04

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