Top makers clash over release date
The makers of Allu Arjun’s upcoming film, Naa Peru Surya Naa Illu India, announced a few days ago that the film will be released a day before the original date. So where earlier it was set to hit theatres on April 27, the action entertainer will now release on April 26.
Immediately after the announcement was made, the producer of Mahesh Babu’s forthcoming film, Bharat Ane Nenu, purveyed that they will also release their political thriller on April 26. Although both films were initially slated for an April 27 release, they will now come out a day earlier.
Lagapaati Sridhar, the producer of Allu Arjun’s film, says, “We announced our release date of April 27 once we started shooting the film last August. After we did so, Mahesh’s team too announced the same date. When we preponed the release date, keeping in mind Rajinikanth’s film, they did the same.”
However, Sridhar hopes that the situation will be amicably resolved. “It set a bad example and it’s not right on our part that two big films are clashing, but I hope common sense prevails and we reach a solution,” he states.
On the other hand, D.V.V. Danayya, the producer of the Mahesh Babu-starrer says that he wasn’t aware about the other film’s release date.
“We started our shooting before them and I didn’t know about their release date. It is always good to talk to each other for a solution, rather than posting something on social media, which only aggravates the problem,” says Danayya.
He comments that it was not right on Sridhar's part to advance the release date by just one day. “Everyone wants great openings and maximum numbers of screens, so we too announced the same release date. I am ready to talk peacefully to find a solution,” states Danayya.
According to a source, it was Naa Peru Surya Naa Illu India’s executive producer, Bunny Vas, who posted about the new release date on his Facebook, which annoyed Danayya’s team even more.
“At a time when people want an amicable solution, Bunny Vas’s post has irked them,” says the source.
But Sridhar says reassuringly, “We’ve already got calls from people in the industry inviting us to talk. They too feel that this is bad and that there is still time to solve this problem. We will definitely reach an understanding.”