The team of 'The Kashmir Files' meeting Prime Minister Narendra modi. (By Arrangement)
The Telugu film Radhe Shyam starring Prabhas and Pooja Hegde, directed by Radha Krishna may have easily emerged as the highest opener in 2022 with a collection of Rs 72.41 crores across the country, but collections in the Hindi market were dented and hence the ‘pan India’ presence too took a beating.
Giving it tough competition is the film The Kashmir Files that has grown by 140% on the second day as compared to the collections of the first day.
Radhe Shyam’s opening day collections worldwide came to Rs 72.41, beating Bheemla Nayak and Valimai which stood at Rs 61.24 and Rs 59.28 respectively. But Radhe Shyam managed a Rs 48 crores all India collection.
Having said that, the Day one Collections in Hindi for Radhe Shyam stood at Rs 4.5 crores and collected Rs 5 crores on the second day totalling to Rs 9.5 crores in two days.
Pre-release business helps the film
While we steer away from the phenomenal Baahubali collections, let us tell you that the Prabhas starrer Saaho which was Prabhas’ next release after Baahubali: The Conclusion collected Rs 24.40 crores and the combined collections across all languages was Rs 140 crores.
"I will be surprised if this film collects a lot of money — will be happy if the producers recover their money," Prabhas told us recently, clearly aware of the limitations of the romantic subject Radhe Shyam. The film has collected more than Rs 100 crore by the end of the second day.
The pre-release business of Radhe Shyam was strong, where they reportedly cashed in more than Rs 200 crore from overseas, satellite and digital rights and sold the theatrical rights for over Rs 105 crore.
Kashmir Files beats Prabhas
The Anupam Kher starrer The Kashmir Files which had managed a surprising Rs 3.55 crores on the first day registered a 140 % growth or more than double the collections on the second day and got Rs 8.50 crores ending up with Rs 12 crores in 2 days which is much more than the Radhe Shyam collections in India.
"The Kashmir Files has a lot more screens now and the film has had the highest ever growth for any film post covid era for the second day as compared to the first day. The film is growing by word of mouth," informs Trade Analyst Taran Adarsh.
The Kashmir Files, directed by Agnihotri, narrates the plight of Kashmiri Pandits in the 90s. While Prime Minister Narendra Modi also met the team of The Kashmir Files and fiercely praised the film, many critics who have not appreciated the filmmaker’s right-wing leanings still went on to praise the film for not attempting to either whitewash the story or take sides.
The film was released first in 700 screens worldwide while Radhe Shyam released in more than 3000 screens.