Actor Prabhas. (By Arrangement)
Prabhas’ latest release Radhe Shyam has not opened to encouraging response. While many criticised the Radhakrishna Kumar directorial for lack of ‘story’, some wondered why the Baahubali star even accepted such a film. And now, the fact that the romantic period drama had even failed to draw 100 percent openings at the Hindi box office has become the biggest talking point.
PR machinery blamed
The buzz is that Prabhas’ PR machinery has goofed up. The team failed to project both the actor and the film in the right way. For a movie being branded as a Pan-India film, the PR machinery did not spend enough time for publicity in the North.
They thought just a week’s whirlwind tour before the release would be enough. For a Pan-India film that little time isn’t enough.
Moreover, a film like Radhe Shyam is a different love story, not the regular formulaic one. So it should have been projected like that.
"Fundamentally, Prabhas’ PR machinery failed to understand the film’s content and map it accordingly to elevate his personal image. This is where things have gone wrong," informs a source, adding that his PR machinery failed to engage Prabhas in conversations beyond films, especially in the North.
Another argument is that filmmakers were heavily relying on brand Prabhas and not the film’s content.
Radhe Shyam result should be an eye opener for Prabhas who has a line up of Pan India films being shot.