Los Angeles: "Naatu Naatu", the foot-tapping hit from SS Rajamouli's "RRR", danced its way to the best original song-motion picture win at the Golden Globes, but the Telugu blockbuster lost out to "Argentina, 1985" in the best picture-non English category.
The song, which celebrates the spirit of dance and friendship, beat out competition from the likes of Tylor Swift, Rihanna and Lady Gaga to register a win the Globes.
The win for best song bolsters the film's chances of striking gold again in the Hollywood award season, which culminates with the Oscars, the nominations for which will be announced on January 24.
"Naatu Naatu" has already made it to the 95th Academy Awards shortlist for best original song, along with 14 others.
Actor Jenny Ortega announced the song, composed by veteran music director MM Keeravaani and sung by Kala Bhairava and Rahul Sipligunj, as the winner.
Keeravani thanked Rajamouli for his "vision" as he accepted the award.
"It has been an ages old practice to say that this award actually belongs to someone else. So I was planning to not say those words when I get an award like this, but I'm sorry to say that I'm going to repeat the tradition because I mean my words.
"This award belongs to, in order of priority, my brother and the director of the movie, SS Rajamouli for his vision. I thank him for this constant trust in my work and support," Keeravani said.
The veteran music composer also thanked the team behind the track -- choreographer Prem Rakshith, lyricist Chandrabose and singers Sipligunj and Bhairava.
"And NT Rama Rao Jr and Ram Charan for dancing with full stamina for the song."
Other nominees in the segment were Swift's Carolina (Where The Crawdads Sing), Ciao Papa (Guillermo del Toro's Pinocchio), Hold My Hand from Top Gun: Maverick, a collaboration between Gaga, BloodPop and Benjamin Rice, and Lift Me Up from Black Panther: Wakanda Forever by Tems, Rihanna, Ryan Coogler, and Ludwig Goransson.
The film follows a pre-Independence fictional story woven around two real-life Indian revolutionaries - Alluri Sitarama Raju and Komaram Bheem - in the 1920s. The film stars Ram Charan, Jr NTR, Alia Bhatt and Ajay Devgn.
"RRR" was hoping to convert its dual nominations into a win but Argentina's historical drama Argentina, 1985 emerged as the surprise winner in the category.
Also nominated in the category were Korean romantic mystery film Decision To Leave, German anti-war drama All Quiet on the Western Front and French-Dutch coming-of-age drama Close.
The film's team -- led by Rajamouli and its two stars Ram Charan and Jr NTR -- came to the red carpet of the Golden Globes in style.
While Ram Charan and Rajamouli opted for black Indian outfits, Jr NTR wore a black tuxedo to the award ceremony.
Prior to making his entrance to the red carpet of the Golden Globes, Ram Charan shared a group picture with the team on his Instagram page.
"THE #RRR FAMILY! On the way to the GOLDEN GLOBES @goldenglobes (sic)" the actor wrote in the caption. The team of "RRR" also included producer Shobu Yarlagadda.
Ram Charan was accompanied by wife Upasana Kamineni and Jr NTR came with Lakshmi Pranathi. Rajamouli was joined by wife Rama Rajamouli.
At the red carpet, Ram Charan said it was a surreal moment for the film's team to receive two Golden Globes nominations.
"I have no words to explain all the hard work the whole team has put in. Coming from the south of India to the Mecca of films and being appreciated, it just gives us more energy to come back and do better films," he told The Hollywood Reporter
The 37-year-old Charan said he would love to work with top directors of Hollywood in future.
"I want them to experience us and the world coming together. The cinema is coming together. There's a lot of downside to the pandemic, but the upside is that we all have been exposed to a lot of films across the globe," Ram Charan added.
Jr NTR said the massive success of "RRR" was something that the team never expected.
"With Rajamouli, taking his track record into consideration, we definitely thought we had a winner. But this will be something more than a winner just a winner. Japan and today America, you don't expect this to happen," the 39-year-old actor told Variety.
"RRR", a lavishly mounted period epic, was the first Indian film in over two decades to be nominated for the awards.
The other two films nominated in the category earlier called foreign language film were "Salaam Bombay!" (1988) and "Monsoon Wedding" (2001), both directed by Mira Nair.
Directed by Rajamouli, "RRR" emerged on the global scene after its March 2022 release and received praise for the filmmaker's vision, high-octane fight sequences and Keeravaani's rousing musical soundtrack.
Over the past few months, the film -- which was released in Telugu, Tamil, Kannada, Malayalam, and Hindi -- received rave reviews from Hollywood biggies.
Some of its endorsers included filmmakers Russo Brothers ("The Gray Man"), Edgar Wright ("Baby Driver"), Scott Derrickson ("Doctor Strange"), "Guardians of the Galaxy" franchise director James Gunn and Oscar winner Jessica Chastain.
The film has also received five nominations for Critics Choice Awards -- Best Picture, Best Director, Best Foreign Language Film, Best Song for "Naatu Naatu", and Best Visual Effects.
And last week, the movie made it to the BAFTA longlist for Film not in English Language category....