Allu Arjun\'s Ala Vaikunthapurramuloo benefit shows in Kerala to create record

Allu Arjun's Ala Vaikunthapurramuloo is hitting the silver screens across the globe in a few hours from now. The film is riding high on the buzz after the highly impressive audio album.

Reportedly, Ala Vaikuntapurramuloo is on course to set a new record in Kerala. The film will have a total of around 30 shows for fans (benefit shows) in Kerala on January 12 and that is the highest ever count for a dubbed film. No other dubbed film had these many benefit shows in Kerala.

Allu Arjun enjoys a strong following in Kerala which the makers want to cash in on. Ala Vaikunthapurramuloo is a sankranthi release and directed by Trivikram Srinivas.