Telugu films have been traditionally dominated by lead actors, because of whom films get big openings. Also, in the past, lead actresses would only give interviews to some media channels while the rest of the promotions would be taken over by the lead actor.
But now, actresses like Kajal Aggarwal and Rakul Preet Singh are promoting their upcoming films aggressively. They have both taken to social media, electronic and print media and are also touring places to promote their films.
While Kajal is paired with Rana in Nene Raju Nene Mantri, Rakul is paired with Sreenivas in Jaya Janaki Nayaka. While Rakul is on a winning streak, Kajal needs a hit. Though Khaidi No 150 was a success, the credit went to Chiranjeevi.
Meanwhile, actresses like Nayanthara never promote their films, so it is good to see these two actresses competing with one another. The winner of this competition will be known on August 11!
