Andhra Pradesh is guest house for Tollywood

High return with low investment is making producers opt for new state.

Vijayawada: The Telugu film industry with its young generation is shifting towards Amaravati and Visakhapatnam not just because of the cases related to drugs. Many of the top producers from Tollywood are out to highlight this fact with a number of low budget movies having completed their shooting across some of the beautiful locations in Andhra Pradesh.

Some of these movies are successfully running on the screens. Keeping in mind the high returns they can expect from their investments into new ventures involving new technology and new producers, not only producers and directors but small and medium time artists too have started moving towards AP. Some of the big global film houses also have tied up with some of the AP-based producers realising from their calculations that the profit they would earn would be 15-20 times more than their investment on a low budget movie.
A direct consequence of the anticipated migration of young players of Telugu industry to the state was on the theatre owners.

Revolutionising the concept of miniplex and integrating it with trade development centres (YSTD) centres, city-based Y screens has found a new profitable outlet. “The concept of airing movies directly avoiding a dispute between theatre-owners and movie distributors that could produce huge profit is one of the uniqueness of our attempt,” said Yarlagadda Ratnakumar, founder of YSTD centres.

Cine producer Tammareddy Bharadwaja informed this correspondent that young talent has started migrating to Amaravati and Visakhapatnam. “Amarvati may not be an instant solution for film industry though some of the creative producers who can bring in silent revolution in the industry are based in the Capital region,” he explained. The business model adopted by YSTD centre is to tap the profitability concept while promising a boost to artists and directors is in their career, said Yarlagadda Ratnakumar.

Appreciating the growth of Y Screens, VDSPL which is a parent company of UFO Moviez, has signed an MoU with Y Screens.Y screens and UFO Moviez have targeted an investment of Rs 2,150 crores. All the multiplexes in the YSTD centers will be further branded and operated as Y Screen Nova Cinemaz. UFO operates India’s largest satellite-based, digital cinema distribution network using its UFO-M4 platform, as well as India’s largest D-Cinema network. Some of the business houses in the Capital Region, appreciating the scope of revenue generation with guaranteed profits, have started funding low budget movie production houses.

( Source : Deccan Chronicle. )
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