They say behind every successful man is a woman. This adage never gets old. Today, most stars have a strong social media following, thanks to the relentless hard work of their PR teams.
And now, one can’t ignore the new trend of star wives helping turn their husbands into highly profitable brands. From Upasna (Ram Charan’s wife) to Namrata (Mahesh Babu’s wife) and Sneha Reddy (Allu Arjun’s wife) to Samantha (Naga Chaitanya’s wife), today’s star wives boost the commercial worth of their husbands by forging a close bond with their followers. How do they do it? They cash in on their own strong social media influence by giving the followers sneak peeks into the unseen side of their husbands. And the fans lap it up.
Scroll down Upasna’s social media posts and you’ll realise that she’s transforming into the perfect Konidela bahu. Her account is peppered with tidbits of Charan’s life — from his adventurous acts to light moments and even throwback pictures.
One day Upasana posts: Dearest babai, U’ve always inspired me to do daring things in life & films, this is for u — did it with some help the first time — have a great birthday & keep inspiring us. #HappyBirthdaypowerstar #HBDPSPK #RamCharan (sic)
And another day it’s “All set for the @Azerbaijan schedule of #RC12 — it’s going to be rough & raw (sic)!
Upasna, who calls her husband ‘Mr C’, keeps tweeting about him on a daily basis. And the actor’s fans lap it up.
“I love sharing fine moments with my best companion and it sort of keeps me going. His work schedules are different, and it is difficult for me to map my to-do list with that of his. So I try to work my way around it,” says Upasna.
Another proud wife is Namrata who’s feed has a large serving of her husband’s pictures — from holidays and birthday celebrations to precious moments with their children. Despite having her hands full, she finds the time to do a little bit of work for Mahesh.
Says Namrata, “It’s about a healthy companionship and my contribution would be the balance I have tried to provide in his life. Both of us relish sharing touching moments and I believe it adds vigour to our relationship.”
After all, which happily married woman doesn’t want to flaunt her husband to the world? Actress Samantha doesn’t wait for an opportunity to tell the world what her husband means to her. Meanwhile, Sneha Reddy loves to keep her followers updated on her husband’s life.
“I’m lucky to have such a woman who gives a sneak peek about my latest
happenings to my fans. She keeps spreading the cheer and makes it easy for me to strike a work-life balance,” explains the actor.
It takes effort to maintain an engaged fan base but these ladies seem to do it with so much ease. Anil Mohanty, a digital media expert, says that constant posts on social media can be a big boost to the stars.
“Constant posts help them engage with their fans and establish a personal rapport. Moreover, the Internet (read Google) picks up content from the social media first. And based on the traction these posts generate, Google will display them in the ‘trends’ category, thus keeping the buzz about the star alive,” he signs off.