Frantic efforts are on to avoid the inevitable clash between Mahesh Babu’s Sarileru Neekevvaru' and Allu Arjun’s Ala Vaikunthapuramu lo. Although the two actors have agreed to release their respective films a day apart from one another, efforts are on to take one of the two Sankranti releases further away the festive release.
It seems unlikely that either Mahesh Babu or Allu Arjun will blink.
Allu Arjun’s Ala Vaikunthapuramu lo is already staring at a hugely over-budget product.
“In fact they are still writing and shooting scenes for Ala Vaikunthapuramu lo. The climax is yet to be shot. The film is not getting the price that Allu wants. So they (Allu Arjun and his father) have decided to release it on their own in major exhibiting centres,” informs a source.
Also, contrary to their earlier claims that they won’t access Ala Vaikunthapuramulo on the digital platform the producers have now gone and cut a 3-film deal with Netflix.
Clearly the big clash is affecting both the releases, as they are making larger and larger efforts to make their product more viewer-friendly. In the process the budgets are suffering....