In recent times, the audience has become more discerning, showering their appreciation generously on films with quality content, even when they don't boast of any big star cast or made on a big scale.
The times, they are a changing, and filmmakers are exploring unique themes to woo the audience. Latest Telugu release, Bheemadevarapally Branchi is a case in point.
Tollywood Writer & Director Ramesh Cheppala’s recent release which arrived in theatres on June 23 is an interesting entertainer with a plot that keeps the audience engaged.
The filmmaker is known for making movies with a message like Bewars, which starred veteran actor Rajendra Prasad in a pivotal role.
His latest 'Bheemadevarapally Branchi' is a fresh social drama. The film has opened to impressive reviews from the audience and movie buffs, who have appreciated the social narrative without being too preachy.
Ramesh Cheppala definitely needs a pat on his back for delivering a film, which is a welcome change from the usual run of the mill plots.
The director deserves highest praise for attempting to come up with an engaging movie which is a like a whiff of fresh air in the midst of stale formula driven films that are served to the audience, that is craving for good content driven movies.
Bheemadevarapally Branchi is a story set in the backdrop of a bank branch in a village called Bheemadevarapally. In this remote village a majority of the people lead a smooth life, thanks to the monetary support provided by the government schemes. The movie portrays the difficulties faced by these beneficiaries, who failed to understand the ambiguity of the scheme.
Bheemadevarapally Branchi attempts to show what happens to an innocent poor person, who blindly believes in one such fake promise made by a politician. How it boomerangs when he takes things for granted and his challenges form the rest of the plot.
Mythri Movies Distributors LLP has released the film in theatres. Even though the film did not draw much crowd in the initial days, the positive word of mouth by the audience seems to be working and Bheemadevarapally Branchi. The film is being dubbed as “Organic Hit” with a fantastic rating of 8.5 in IMDB, without any big stars in the cast.
The Director mentions that the film is based on a true incident and through this film he wanted to take a dig at the government schemes and subsidies and propagate the message that the governments should provide work instead of doling out schemes which give easy money. And the writer has been able to communicate this effectively in an entertaining manner with loads of comical situations and humour.
The director further emphasises that the audience never differentiates between languages when it comes to encouraging movies. Good content always finds support. The success of Bheemadevarapally Branchi stands testimony to this theory.
So, all you movie buffs looking for something different, Bheemadevarapally Branchi will be your best bet for now.
