Post the smashing success of the Baahubali series, Prabhas has become a national figure. And ahead of the release of Sahoo, which is also releasing in Hindi, the usually reclusive actor, who rarely makes an appearance at social get-togethers, will have to do some homework to become more social.
Earlier Prabhas’s PR machinery (comprising his friends and family) used to handle his media campaigns. But ever since he got national acclaim, the actor was more than pleased to hand over his PR and media campaigns to a Mumbai-based agency.
Apparently, the actor also feels that a Mumbai PR agency can get him better visibility and handle his work well with a wide media coverage, especially with Sahoo’s release next year.
A source informs, “Since Bollywood media also tracks Prabhas keenly, the actor felt it’s time to be in the right hands for the film’s media strategy. Post the blockbuster Baahubali, the actor believes he can leverage the services of a professional PR agency for optimal visibility in Bollywood.”
