Sky Sins talks about building an authentic fitness brand for the modern man
The fitness industry is changing rapidly thanks to technology, and there are more fitness influencers popping up than ever before. We see influencers promote brand and after brand and it leaves the end consumer wondering whether these endorsements are even genuine? Sky Sins, on the other hand is more than just another fitness influencer. The 25 year-old entrepreneur is offering you advice because he was bold enough to invest the time and energy into transforming his own body and mind and he’s got over 700,000 people following him because of it.
There are plenty of bodybuilding brands that are focused on marketing themselves as a quick solution. Sky Sins went against the grain, understanding that Physique Collection should be marketed as a “contemporary lifestyle brand”, instead. The collection is geared towards those that want to invest in themselves and improve their life in general, and this isn’t limited to simply “bulking up”.
Sure, there are some fitness consumers out there that genuinely want to be bodybuilders. However, Sky Sins understood that there are many everyday people that simply want to live healthier, and might not be interested in actually entering a bodybuilding competition or lifting a certain amount of weights. Sky Sins understands that people want to find ways to live more satisfying lives in every way - and that includes looking better and feeling better, with respect to fitness, fashion, and personal grooming.
He’s never shy to admit the 24/7 hustle required to be a successful entrepreneur and fitness model and does not believe in shortcuts. He understands that there is a lot of deceptive advertising and bold claims when it comes to fitness products, and wants to cut through the noise with a product that can truly help transform the bodies and minds of his fans and followers.
Consumers are used to being bombarded by advertisements that are seemingly everywhere. In fact, the average consumer is exposed to somewhere around 5,000 ads per day. As a result, there are countless companies that are preoccupied with utilizing a tired strategy: spend as much money as possible to attract the highest level of influencers possible, and hope that your marketing is effective enough to convert consumers. While there is nothing wrong with this approach, the truth is that Sky Sins was able to understand that consumers want something more “authentic”.
Sky Sins worked hard to look the way that he does, and it’s not as if he became a global influencer or model overnight. Sky understands that this kind of hard work is appreciated by those who take fitness seriously, and want to take the right steps to improve their health as soon as possible.
These consumers don’t want a “quick fix” to their fitness flaws; they understand that it will take an incredible amount of work. They are moved by everything that Sky Sins has been able to accomplish, and are inspired by his genuine interest in making the world more fit and more healthy.
