SonyLIV, India's first premium video on demand VOD platform, announced the launch of its services in Tamil and Telugu with over 4,000 hours of language content. The platform has added TV shows, web originals and films to enable its viewers in South India to enjoy a localised viewing experience.
In its bid to offer genre binding, authentic and relatable stories, SonyLIV is partnering with biggies like Jagapathi Babu, Gunnam Gangaraju, Maruthi, Navdeep, Sharath Marar, Gautham Vasudev Menon, Singeetham Srinivas and Balaji Mohan across markets to lead its regional content catalogue.
The first ever originals - 'Bhajana Batch' and 'Aivar' in Telugu and Tamil respectively - were launched.In addition to the new content libraries, a hefty chunk of Sony's existing shows, TVF originals like Pitchers, Tripling and Permanent Roommates will be available in Telugu and Tamil, effective June.
Pegged at $0.5 billion with 355 million OTT viewers, the Indian digital ecosystem is brimming with growth. Falling data costs have propelled a change in viewing habits with an increasing thrust on regional content. By 2021, the regional viewership is estimated to increase 2.5 times its current levels, outpacing the growth in English language content. Reports state that Tamil is the second largest population in India today followed by Telugu.
