A large percentage of the population in India still resides in rural areas. Villages have been the backbone of Indian society, and with technological advancement, the life of the common man in the hinterland has changed thanks to the greater efforts to bring television to their doorstep. In terms of entertainment, many village folk had to reach a nearby town in the past or alternatively, had to entertain themselves with folklore, drama, music, and various kinds of arts.
The new age of television has helped change this scenario, especially after direct to home facilities connecting television sets to homes across the country. It has become a game changer. More and more shows and programmes are being webbed around rural society at its centre. Bengaluru Chronicle reports.
“Ten to 15 years ago, only a handful of wealthy owned a television, and when they became affordable and started reaching rural areas, it soon became a major source of entertainment. However, it took a long time before cable television and now DTH became cheaper, and then it was embraced by the majority.
Presently, it is these viewers who decide who wins the TRP race. Obviously, more shows and programmes are highlighting such a lifestyle due to this,” says director Narayana.
Many teleserials and even reality shows are also being set in villages.
“A majority of current Kannada shows are moving away from cities, with an urban take on new tales. It is not only about the rich and middle class, now there are even stories set in villages that are seeing success. A few to mention are Jodi Hakki, Brahmagantu, Pyate Hudugir Halli Lifeu, Halli Haida Pyatege Banda, the recently concluded Nigooda Ratri, Putta Gowri Maduve, and many more,” adds producer Kumar.
Furthermore, apart from shows, even programmes are being designed to interact with their rural audience. “More than the urban audience, it is the rural viewer who is hooked on to the television. Hence, a lot of interactive programmes and unique programmes are being done amongst them. It connects with them, and in turn boosts ratings,” writer Ashwini signs off.
