When motion pictures started to dominate the world of entertainment, theatres showcasing plays and drama faced near extinction. And, when television made it to every household across the globe, many saw them as a threat to cinemas and further Internet propelled entertainment and social media made the case worst for the film industry across the globe until the three - movies, television and Internet started to strike a perfect balance. The new age technology has helped movies to reach more audience through the publicity they gain through social media and mostly due to television. However, movie stars involving in television shows are often accused of driving movie audience away from theatres when it matters the most. Bengaluru Chronicle reports.
“Whenever a popular movie star takes up a show on the television, the producers oppose such moves citing that the audience would stay at home watching them instead of watching the movies on weekends and holidays. There is no logic behind such a debate but the voice for discouraging popular actors hosting TV shows has always surfaced when they return for their telly acts,” says television writer Sharan.
Recently when actor and director Ramesh Aravind kick-started yet another season of the popular talk show Weekend with Ramesh which is about celebrating the life of achievers in their respective fields, expressed that it is the right of an individual. “It is a misunderstanding that movie business is affected with actors hosting shows. Instead of complaining, makers should concentrate more towards quality and content of a movie. I have seen that a good movie will always have audience even during IPL season,” he says.
Whereas director Niranjan feels that with the kind of facilities available at present on smartphones and televisions, audience expect higher standard of movies than the same old formula based commercial entertainments. “Making a good movie is the challenge and not driving the audiences to theatres. In fact, it is the publicity on the small screen which helps audience know about the movies. It is just an issue with no basis,” he adds.
But producer Raghavendra concludes saying that audience usually plan for movies on weekends and holidays and when shows with movie stars are aired, it obviously affects even a good movie. “No one is against actors but it should be properly planned that it doesn't affect the business
of movies as well,” he signs off.