Entertainment Television 18 Apr 2019 Makers opt for uncon ...

Makers opt for unconventional idea to launch 'Ek Bhram - Sarvagun Sampanna'!

DECCAN CHRONICLE.
Published Apr 18, 2019, 11:54 am IST
Updated Apr 18, 2019, 11:54 am IST
The main reason behind launching the show at this heritage temple is the significance behind it.
Shrenu Parikh.
 Shrenu Parikh.

Mumbai: The upcoming TV show Ek Bhram - Sarvagun Sampanna is making all right noise owing to the unique launch strategy.

The makers of the show flew down to a 1000-year-old heritage Saas-Bahu temple in Udaipur along with the lead protagonist Janhvi Mittal essayed by Shrenu Parikh who launched the show.

 

The main reason behind launching the show at this heritage temple is the significance behind it. It's a temple dedicated to the mothers-in-law and daughters-in-law of the nation to glorify the relationship they share. A king back in the 10th century in Mahipala of Kachchhwaha dynasty got it reconstructed.

It was a brilliant marketing strategy to launch the show at such an iconic place which was unexplored for years. With Saas Bahu serials being a day to day household phenomenon, this unique launch has grabbed enormous eyeballs, kudos to the team for such an unusual launch idea.

Recently Star Plus unveiled the promo of their upcoming show titled Ek Bhram- Sarvagun Sampanna starring Shrenu Parikh as Jahnavi, in a completely unique concept of an antagonist Bahu as opposed to the conventional docile daughter in law.

The show, however, is inspired by a real story of a high profile influential family, which the makers are extremely confidential about.

The creators have been strictly instructed to keep the details of the family under wraps, as the reputed family fears exposing the controversial story.

Having piqued the interests of the audience with the introductory promo which features Jahnavi as a superficial daughter in law who pretends to be an ideal Bahu while she plots the disruption of her in-laws.

Slated to air from 22nd April, Monday-Friday at 7 pm on Star Plus, Ek Bhram-Sarv Gun Sampanna is directed by Sumit Sodani and produced by Sunny Side Up Films, starring Shrenu Parikh and Zain Imam.

...




ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT