Love for Cars A Passion Since Childhood: Naga Chaitanya
Naga Chaitanya shared that his fascination with cars began in childhood and has remained a deep personal passion.
Hyderabad: Tollywood actor and automobile enthusiast Naga Chaitanya Akkineni added star power to the launch of a new luxury car interior studio in Hyderabad, marking a significant expansion into Telangana for the premium automotive interiors space. Located at Irram Manzil Colony, the studio is the company’s second in India after its successful Chennai flagship.
Speaking at the launch, Naga Chaitanya shared that his fascination with cars began in childhood and has remained a deep personal passion. He observed that today’s buyers place growing importance on comfort, interior aesthetics and personalisation, making high-end interiors central to the overall driving experience.
The studio, founded by Ashwath Suresh, draws on a four-decade legacy in premium leather manufacturing for global automotive brands. It offers bespoke recliner seating systems, premium leather and Alcantara® interiors, steering wheel and dashboard customisation, star lighting, and advanced comfort upgrades aligned with international luxury standards.
A key highlight is its exclusive access to Alcantara®, the iconic Italian material favoured by supercar marques such as Ferrari and Lamborghini, along with engineering collaboration with Russia-based Martynov Brothers Seats (MBS), a global leader in luxury seating systems. With this launch, Cetus Automotives aims to raise the bar for automotive interior customisation in India while catering to the refined tastes of luxury car owners.
