At a time when everything is going online and coming under one roof, it was only a matter of time that the artists’ federation of Hyderabad joined hands for a greater initiative. Established people from various creative fields have come together to create a common platform called the Telangana Artists Association (TAA).
Talking about the initiative, Imran Khan, who has been a fashion choreographer for 27 years, says, “I have been in this fashion and grooming industry for decades now and have seen how upcoming artists struggle to get the right platform and opportunity.” TAA aims to eliminate the concept of middlemen when it comes to getting quality work. “The database of all the artists will be available on our website with their contact details, thereby removing any concept of a middleman. The artists will get the remuneration that they deserve without giving any commission,” he adds.
Sravanthi Juluri, an artist and a part of TAA feels that as experts in their individual fields, it is the right time to merge the unorganised creative field into one. Agreeing with her about filling the void is Sharon Aamir. “With TAA we want to bring our artists to the global platform and empower them. Not only will we be grooming them but we will also be organising workshops and talks by experts for their benefit,” says Sharon, adding, “As of now, we are collaborating with Australian based entertainment company Vertigo Networks to promote TAA artist members globally.”
According to DJ Piyush, even though there is an organisation for event managers in Hyderabad, there was a need to voice the needs of all the artists. Though the official launch of TAA is on November 1, all the founding members are getting lots of enquires. Esha Hindocha, who has been using her experience as a blogger to promote TAA on social media, feels the concept is very unique and close to her heart.