140th Day Of Lockdown

Maharashtra53560136843518306 Tamil Nadu3086492506805159 Andhra Pradesh2445491547492203 Karnataka1886111055993398 Delhi1461341316574131 Uttar Pradesh126722767212120 West Bengal98459671202059 Bihar8274154139450 Telangana8075157586637 Gujarat71064542382652 Assam5883842326145 Rajasthan5249738235789 Odisha4592731785321 Haryana4163534781483 Madhya Pradesh3902529020996 Kerala3433121832109 Jammu and Kashmir2489717003472 Punjab2390315319586 Jharkhand185168998177 Chhatisgarh12148880996 Uttarakhand96326134125 Goa871259575 Tripura6161417641 Puducherry5382320187 Manipur3752204411 Himachal Pradesh3371218114 Nagaland30119738 Arunachal Pradesh223115923 Chandigarh1595100425 Meghalaya11154986 Sikkim9105101 Mizoram6203230
Entertainment Music 22 Aug 2019 Power of creativity ...

Power of creativity should not be stripped away from artiste: Nucleya

PTI
Published Aug 22, 2019, 2:10 pm IST
Updated Aug 22, 2019, 2:10 pm IST
Money should not dominate the process of creating music, says music producer Nucleya.
Nucleya. (Photo: Instagram / nucleya)
 Nucleya. (Photo: Instagram / nucleya)

Mumbai: Money should not dominate the process of creating music, says music producer Nucleya.

The 38-year-old EDM star, whose real name is Udyan Sagar, said even though he understands the business side of the entertainment industry, it is important to let the creative minds fly free.

 

"When somebody is investing crores in a movie they have to figure out a way to be able to make that money back. I understand that from an investor's perspective.

"But making music is a creative process, which means you have to leave it to creative people to come up with a good tune. This power should not be stripped away from them," Nucleya told PTI in a telephonic interview from Mumbai.

The artiste, known for his party tracks like "Bass Rani", "Laung Gawacha", "Jind Mahi" and "Mirza", believes at times musicians are pushed into following a trend which stops them from exploring new ideas.

 

"If one formula, like remixes, clicks then everybody jumps on that. They don't understand that overdoing it is going to kill the whole thing.

"There are so many creative people within the music industry, be it composers, writers or singers, all we need is to give them creative freedom and let them create something beautiful. The musicians in the industry at times don't have this power."

Nucleya believes the restrictions in the film industry has resulted in the rise of the live, independent music scene as both the performers and the audience get an opportunity to delve into something new.

 

"The moment you move out of this business, you find unbelievable talent because then there is no one to tell you what to do and what not to. That is why independent music in live circuit is growing immensely," he added.

Nucleya said as someone who has never functioned as per the profit-loss principle, his aim is to promote the same idea by helping new talent to grow freely.

This is what made the "Paintra" artiste join rap reality show "MTV Hustle" as a mentor, along with Raja Kumari and Raftaar. It started airing on August 10.

 

"I realised the show is also trying to able to push forward the originality of an artiste as compared to other reality shows where a particular contestant is asked to sing an already popular song by some other artiste. I believe this subconsciously puts budding artistes in a creative cage.

"In this show, the artiste is free to sing, write and compose a song the way they want to. We are requesting them to be as original as possible," he added.

Talking about the increasing popularity of rap in India, Nucleya said the shift came when Indian rappers realised they can create songs in their mother tongue.

 

"The majority of the audience still doesn't understand rap or hip-hop songs in English. We are just a few of them who understand the English songs.

"I believe the turning point in Indian hip-hop scene came around seven years ago when Indian artistes realised they can rap in Hindi or their mother tongue. This resulted in the increase in the audience," he said.

...




ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT