NewJeans jumped two spots to stand on the top of the chart with a brand value index of 8,246,017 dropping 44.56% from last month's numbers. However, NewJeans remains strong. Instagram
The Korea Institute of Corporate Reputation has released the brand value rankings of girl bands for the month of July.
According to the KICR's analysis, using big data collected from July 13 to August 13, NewJeans has pushed to the first position for group brand value, followed by BLACKPINK in the second and LE SSERAFIM in third positions.
NewJeans jumped two spots to stand on the top of the chart with a brand value index of 8,246,017 dropping 44.56% from last month's numbers. However, NewJeans remains strong.
BLACKPINK has dropped to the second spot with an index of 4,206,378 from #1, yet the band enjoys a patronage of 1.35% rise from last month.
LE SSERAFIM occupies the third position with an index of 3,390,502, rising 21.30% compared to last month's reputation data.
The KICR's data analysis also mentioned the words that were commonly linked with NewJeans this month -- "participated", "performed" and "exceeded".
The keyword analysis of the group revealed "Jamboree", "Hype Boy" and "Super Shy" as the most searched terms.
The top 30 are ranked as follows:
3. LE SSERAFIM
6. Oh My Girl
8. Red Velvet
10. Girls' Generation
13. A Pink
17. Cosmic Girls (WJSN)
22. Girl's Day
27. Queenz Eye
30. ALICE (ELRIS)